Adidas Replaces Puma In Multi-Year Partnership With Mercedes F1

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German brand Adidas has signed a new multi-year deal to become the official kit supplier for the Mercedes Formula One team, announced on Tuesday. This partnership marks the start of a new era following Lewis Hamilton’s time with the team.

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Puma had previously partnered with Mercedes, the once-dominant team, which finished fourth in the standings during seven-time world champion Hamilton’s final season before he moved to Ferrari.

The Adidas deal was anticipated and had been mentioned in media reports last year after images of branded apparel were leaked.

Bjørn Gulden’s Vision for the Mercedes F1 Partnership

Bjørn Gulden, CEO of Adidas, shared his excitement about partnering with one of the sport’s most successful teams.

“We are very happy to be back in the world of motorsport. Interest in motorsport in general and Formula 1 in particular has been growing a lot,” Gulden explained.

“It is reaching new consumers and has a big influence on sport and street culture.

“We are extremely proud to introduce the Three Stripes into F1 as Official Team Partner of the Mercedes-AMG PETRONAS F1 Team – one of the most successful teams ever.”

“Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track.”

“Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans.”

When Will the New Adidas Kit Be Available for Fans?

Mercedes announced that the specially designed kit would also be available for fans, with limited edition versions planned throughout the year.

The range will feature apparel, footwear, and accessories and will be revealed next month ahead of the season opener in Australia on March 16.

“Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team,” said Mercedes principal Toto Wolff in a statement.

Hamilton, who celebrated his 40th birthday on Tuesday, has been replaced by 18-year-old Italian rookie Kimi Antonelli, who will team up with George Russell.

Last season, Mercedes also partnered with fashion brand Tommy Hilfiger, for whom Hamilton was an ambassador.

Adidas lost out to Nike last year in the bidding to supply the Germany national teams from 2027 to 2034.

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