Do Indian Mobile Games Publishers Release Games on both iOS and Android?

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Mobile gaming has seen a significant rise in popularity in recent years, and India is no exception. With the growing number of smartphone users, the Indian mobile gaming industry has grown in leaps and bounds, and many Indian publishers have stepped up to the challenge by publishing games for both iOS and Android platforms. According to recent studies, it has been found that only 13% of the games released by Indian publishers are available on both Google Play and iTunes, compared to the average of 16% for publishers worldwide. This disparity in numbers indicates that Indian publishers may not be putting in as much effort into publishing their games on both platforms as other publishers worldwide.

Factors which Affect Publishing on both Platforms:

• This can be due to several factors, one of which is the cost of publishing on both platforms. Developing a game that is compatible with both iOS and Android can be a costly and time-consuming process. Publishers must pay a fee to publish on both platforms, and the costs of development and marketing can add up quickly.
• Another factor that could be affecting the low number of games published on both platforms is the lack of resources available to Indian publishers. Some Indian publishers may not have the resources or manpower necessary to publish their games on both platforms, making it difficult for them to compete with larger, well-established publishers.
• In addition to these factors, the audience demographics and platform preferences could also play a role in the low number of games published on both platforms. While the majority of iOS users tend to be from developed countries and are willing to spend more money on mobile gaming, Android users tend to be from emerging markets and prefer free-to-play games. 
• This difference in audience demographics could influence the type of games that Indian publishers choose to release, leading to a lower number of games being released on both platforms.

Despite the challenges faced by Indian publishers, there are some Indian mobile games that have found success on both iOS and Android platforms. For example, Ludo King, one of the most popular games in India, is available on both platforms and has been downloaded over 500 million times on Google Play alone.

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Several Benefits of Publishing on Both the Platforms: 

• One of the benefits of publishing games on both platforms is that it allows publishers to reach a wider audience and increase their chances of success. With a larger audience, publishers can generate more revenue and increase their visibility in the competitive mobile gaming market.
• Indian publishers can also benefit from the differences in app store regulations between iOS and Android. For example, the Google Play Store has a more relaxed approach to app publishing, which can make it easier for Indian publishers to get their games to market. 
• On the other hand, the iOS App Store is more selective, which can help Indian publishers create higher quality games that will appeal to a wider audience.

While it is true that Indian mobile game publishers release fewer games on both iOS and Android compared to the average publisher worldwide, this disparity could be due to several factors including the cost of publishing on both platforms, lack of resources, and differences in audience demographics and platform preferences. Nevertheless, there are Indian publishers who have found success on both platforms and have proven that it is possible to publish games that appeal to both iOS and Android users.

To stay competitive in the growing mobile gaming industry, it will be important for Indian publishers to consider publishing their games on both platforms in the future. This will not only increase their visibility and reach, but it will also allow them to tap into a larger and more diverse audience. With the right strategies and resources, Indian publishers can continue to grow and thrive in the mobile gaming industry.

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