Brand endorsements are currently a very common occurrence in the world of sports. It’s not difficult to find one’s favorite athlete from any sport supporting a number of companies to increase their consumer base. To bolster their position and brand value, many businesses turned to the sporting community. There have been many proactive Indian players since 2021 who have improved their reputations in the sports world through solid alliances and productive associations.
In this article, we will take a look at the leading sports stars of India and their brand endorsements.
M.S Dhoni
The cricketer’s name brings with it the brand worth that he possesses, enticing businesses to sign under his banner. After retiring, the captain of the Chennai Super Kings enjoyed a very successful year as a corporate representative. First, MSD was named the brand ambassador by HomeLane. Other notable businesses followed in his footsteps, including the Unacademy teaching platform, Copter7, and Neuberg Diagnostics, which appointed him as the brand agent to take the Indian market. The Captain Cool also participated in some well-known advertising campaigns, including the “OOH” campaign for Sunfeast Yippee, the “Go One More Round” campaign for Copter7, the “JoBhidegaWohBhadega” campaign for the Vivo Pro Kabaddi League, and the “OOH” campaign for Indian Terrains, which promoted clothing.
Neeraj Chopra
At the Tokyo Olympics, Neeraj Chopra won India’s first-ever gold medal in the track and field competition. The 23-year-old made history and immediately increased the worth of his brand. He has ties to several well-known companies, including Nike, Gatorade, ExxonMobil, Gillette, and MuscleBlaze sports nutrition. After winning, the contracts were revised. He agreed to become a brand ambassador for developing companies like BYJU’s and Good Dot. In order to motivate young people and spark the start of the captivating event, he also appeared in the Vivo Pro Kabaddi League advertisement. He also partnered up with Cred and appeared in a number of their ads. This year was decisive for Chopra, elevating him to the level of the largest sporting figure in the business.
Mirabai Chanu
Regarding Olympians, Mirabai Chanu, another prominent figure from the Tokyo Games, represented her nation with a silver medal in weightlifting. After this success, her endorsement income doubled, and she received a tonne of social media support. The first company to work with the athlete was Dominos. After Chanu’s ‘free pizza for life’ pledge garnered a lot of attention, the well-known pizza chain partnered with her for a digital activation deal. She was chosen as the brand ambassador of Amway India to endorse the company’s subsidiary brand Nutrilite, NEROCA FC to increase the national recognition of the football club, and Amrutanjan Healthcare to market their body products. The weightlifter already had strong partnerships with Adidas and Mobil Oil.
Rohit Sharma
Rohit Sharma became the brand ambassador for Glenmark Pharmaceuticals’ venerable brand Candid Powder after signing an endorsement agreement with the company in March. Similar contracts followed, including his appointment as a brand ambassador for Sri Chaitanya’s Infinity Learn and the technical company Tagg. The illustrious Indian batsman also participated in the Adidas ‘Impossible is Nothing’ campaign to raise awareness about the plight of rhinos, an endangered animal. By working with the NFT portal, FanCraze, to expand his collectables, one of the best openers in the history of the sport recently made one of the most significant decisions ever.
Virat Kohli
The skipper of the Indian national cricket team is Virat Kohli, one of the most alluring individuals and batsmen of modern-day cricket. Virat Kohli has a lengthy list of brand sponsorships. Virat Kohli has till now endorsed and promoted a total of 36 leading brands, including Myntra and Puma. His brand collaboration with Puma made history as the first athlete to secure a 110 crore deal with just one company in 2017. The leading brands promoted by Virat Kohli include Himalaya, Wrogn, Volini, Wellman, Uber India, Vicks India, Boost Energy, Digital Insurance, Great Learning, Mobile Premier League (MPL) and many more.
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