SBC Summit Tbilisi 2025 is set to welcome over 2,000 industry professionals for a two-day event packed with insights, networking, and innovation. This year’s agenda will shine a spotlight on compliance across multiple markets, regional growth strategies, and the latest gaming breakthroughs shaping Eastern Europe and Central Asia.
Organised in partnership with SMH Global, the summit is designed to give attendees direct access to local experts who know these markets better than anyone, offering practical knowledge on cultural nuances, player behaviour, and business opportunities.
Marketing with a Local Touch
One of the big talking points this year will be how to connect with audiences on a local level while keeping on top of different regulatory rules. Attendees will also explore how artificial intelligence is changing the way operators personalise the player journey and make gaming experiences safer and more engaging.
Sessions will also cover how land-based casinos are modernising in response to digital trends, and how the growing use of cryptocurrency among regional players is opening fresh opportunities for operators.
A Region Ready for Growth
Rasmus Sojmark, CEO and Founder of SBC, highlighted the region’s potential: “The gaming industry in Eastern Europe and Central Asia is flourishing. Of course, regulation plays a big part, but what strikes me most is the region’s strong appetite for innovation.
That’s why we’ve dedicated the opening day to helping delegates understand how to make the most of these developments, so they leave with a clear idea of how to launch or grow their business here.”
The SBC Summit Tbilisi 2025 will begin with opening remarks from Rasmus Sojmark and Lasha Machavariani, Founder of SMH Global.
Opportunities and Compliance in Focus
The day kicks off with Eastern European Market Insights – Opportunities & Challenges in a Rapidly Evolving Landscape, where leaders including Adam Lamentowicz (GM, Superbet), Dainis Niedra (COO, Enlabs – Entain), and Liutauras Ulevičius (President, National Gambling and Gaming Business Association) will share lessons on how brands have successfully localised strategies in the region. The session will be moderated by Tamar Badashvili (Deputy CEO, Aviator Studio).
Following that, Regulating the Future: Navigating Compliance in iGaming will bring together Milica Delevic (Co-Founder & Head of Legal, DeleWhite), Ilya Machavariani (CEO & Senior Partner, 4H Agency), Andreas Ditsche (CEO, iGaming.com), and Giorgi Tsamalaidze (CLO, Random Systems Georgia). With moderation from Quirino Mancini (Partner / Director, WH Italy), this panel will tackle pressing compliance topics like taxation, GDPR, and responsible gambling laws.
AI-Powered Gaming Experiences
The session, The AI Evolution: Personalising Gaming Experiences at Scale, will showcase how operators are using AI to transform the player journey. Speakers Irakli Davarashvili (CEO & Co-Founder, Promofy.ai), Rafael Kobalyan (Head of Technology, Vbet), Denis Kosinsky (COO, NuxGame), and Gagi Ninoshvili (Head of Casino Products, Betlive) will share real examples of AI-driven solutions that create personalised offers while boosting responsible play.
Spotlight on the Caucasus Region
The panel Unlocking the Potential of the Caucasus Region – A Rising iGaming Hub will examine the unique role of the Caucasus as a growing hub for iGaming. Experts, including Giorgi Gvenetadze (CCO, Flutter CEE), Ella Hakobyan (Legal Counsel, Totogaming), Akaki Meladze (Co-founder, Singular), Varlam Sakhvadze (Head of CRM Department, Betlive), and Ivan Kurochkin (Partner & Head of Eastern Europe Desk, 4H Agency) will look at key trends, growth opportunities, and how the region can extend its reach into Central Asia and the Middle East.
Innovation in Casinos and Crypto
Two sessions will zoom in on innovation across gaming verticals. Brick & Beyond: The Role of Land-Based Casinos Today and Tomorrow will explore how casinos can evolve alongside digital competitors, while Cryptocurrency Adoption in iGaming – Balancing Risks & Rewards will highlight how crypto is helping streamline payments, improve security, and drive market expansion.
SBC Summit Tbilisi 2025: Tickets and Access
If you’re planning to join, here’s what you need to know:
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Full Event Pass: Includes exhibition access, all conference sessions, both networking parties, plus breakfast, lunch, and drinks throughout the event.
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Group Tickets: Save $50 per ticket when you purchase three or more passes together.
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Complimentary Passes: Operators and affiliates can apply for free tickets.
SBC Summit Tbilisi 2025 is the place to be for anyone looking to understand and tap into the booming gaming markets of Eastern Europe and Central Asia.
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