ICE 2026: ICE 2026 is bringing along a smart helper to make your experience smoother and more enjoyable. Meet Chip, your AI-powered assistant for World Gaming Week. Chip is available on WhatsApp, the ICE app, and the web, both before and during the event.
Chip is designed to save you time and help you focus on what matters most. It can help you discover exhibitors, sessions, and special features that match your interests. It also makes navigating the venue easier, answers common questions about registration and badges, and gives you personalised recommendations throughout your visit.
Getting to Fira Barcelona Gran Via Made Simple
Reaching Fira Barcelona Gran Via is straightforward, even if it’s your first time attending ICE. Once you arrive, the ICE app gives you access to an interactive floor plan so you can easily find entrances, halls, and key areas across the venue.
Before you head out, there are a few useful things to know. For ICE visitors, the South Entrance is the quickest way in. You can reach it via the taxi rank or by metro using the Fira (L9 Sud) or Europa | Fira (L9 Sud and L10 Sud) stops.
Printing your badge before arriving is highly recommended. It helps you skip registration queues, and lanyards will be provided when you check in.
Accessibility and Travel Benefits
Fira Barcelona Gran Via is built to be accessible for everyone. The venue includes wheelchair access, elevators, and accessible facilities throughout to support all visitors.
ICE attendees can also take advantage of travel and accommodation benefits. There are hotel discounts of up to 33 percent near the venue through Bnetwork. Reduced train fares are available across Spain, and free metro passes are offered for all three show days on January 19, 20, and 21. These passes can be collected from the desk at the South Entrance.
Plan Ahead With the ICE 2026 Preview
To make the most of your time, the ICE Preview lets you explore everything happening at ICE 2026 in advance. You can check out event features, build your schedule, and plan meetings before you even arrive at the venue.
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Upgrade Your Pass for Premium Experiences
If you’re looking for more exclusive access, upgrading your pass unlocks World Gaming Forum benefits. This includes premium sessions featuring industry leaders discussing gaming policy, regulation, and strategy. You’ll also gain access to VIP networking opportunities, allowing you to connect with key decision-makers and innovators from across the industry.
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