At SBC’s first Affiliate Leaders Awards, which honored the affiliates, operator programs, and suppliers fostering innovation in the global betting and iGaming affiliate sector, Bet365 Partners, Clever Advertising, and Flashscore were among the winners.
The ceremony, which took place at Lisbon’s MEO Arena on the evening of Wednesday, September 17, was hosted by internationally renowned sports presenter Alison Bender, who presented 23 awards to 500 business professionals.
Speaking after the event, Rasmus Sojmark, CEO and founder of SBC, said: “Our events have always highlighted the crucial role the affiliate ecosystem plays in the industry. After launching the Affiliate Leaders Summit last year, it felt only right to introduce a dedicated awards ceremony to further recognise this impact. This evening’s awards were a tremendous success, and I want to extend my congratulations to all the winners on their well-deserved victories tonight.”
This year’s nominees were selected from the pool of entrants by an independent panel of judges, with the winners chosen through a vote by industry peers, ensuring the public had the final say on which individuals and companies deserved the spotlight.
Clever Advertising emerged as one of the night’s biggest winners, claiming two awards for Affiliate Product Innovation and Affiliate Employer of the Year.
Elsewhere in the affiliate categories, Flashscore won Sports Affiliate of the Year, Game Lounge secured Casino Affiliate of the Year, and Gentoo Media claimed Affiliate Campaign of the Year.
Meanwhile, Odds Scanner Group won Best Affiliate Network, while Oddschecker was recognised for Affiliate Traffic Source of the Year. Additional affiliate winners included Riddick’s Partners for Rising Star of the Year, and CryptoLists for Crypto Affiliate of the Year.
Vegas Legends won Affiliate Program of the Year (Medium / Small), 7StarsPartners won Affiliate Program of the Year (Large), and bet365 Partners won Best Affiliate Program in the operator categories. Pin-Up Partners won Affiliate & Digital Marketing Campaign of the Year, while Boomerang Partners won Social Media Campaign of the Year.
The affiliate leaders who are leaving their mark on the industry were also honored that evening. Jesper Søgaard and Christian Kirk Rasmussen, co-founders and co-CEOs of Better Collective, shared the Affiliate Leader of the Year award, while Alina Famenok, CEO of Already Media, took home one.
Other individual awards went to Websa Ltd’s Anna Arakelyan for Affiliate Account / Community Manager of the Year, Anna Maria Baccaro of Hub Affiliations for Affiliate Content Manager of the Year, and VBET’s Kristine Sakoyan for Affiliate Content Manager of the Year.
In the supplier categories, Affigates won Affiliate Technology of the Year, whilst 1spin4win took home Casino Title of the Year. ControlF5 was awarded Marketing Agency of the Year, and RavenTrack won Affiliate Management Platform of the Year.
“I would like to extend a huge thank you to our headline sponsors: Blockbuster Partners, Vegas Legends, and VBET, and to our premium sponsors bet365, Clever Advertising, SAP, and Wunderino, alongside our supporting sponsors too. Their commitment and support were essential in making this celebration possible,” Sojmark added.
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