Mobile Gaming Global Market Overview: Google Play – Number of Available Gaming Apps as of Q3 2022
Four hundred ninety thousand mobile gaming apps were accessible in the Google Play Store as of the third quarter of 2022, a 2.57 percent rise from the prior quarter.
Image Credit: facebook.com/Google Play
Four hundred ninety thousand mobile gaming apps were accessible in the Google Play Store as of the third quarter of 2022, a 2.57 percent rise from the prior quarter. Google began removing games and apps in November 2021 that don’t target an API level within two years of the most recent Android version.
The Google Play Store, one of the top two hosting and distribution channels for mobile applications, was first introduced in 2008 as the Android Market. The primary provider of Android mobile apps is the Google Play Store, which underwent a name change in 2012. In 2011, the Google Play Store began including Google Play Books and Google Play Movies in its primary platform as a feature for the United States first, allowing users to browse e-books and rent or buy digital movies.
The Google Play Store featured 3.5 million apps as of the second quarter of 2022, even though Android apps have fewer download restrictions and can be acquired by users through rival app marketplaces and the open web. With nearly 90,000 new apps introduced to the platform in June 2022 alone and a 6.35 percent rise in apps made available to users in 2022, between the first and second quarters, platform is constantly growing. The majority of the apps that were offered on the platform were educational and gaming apps. After three days following download, Android apps had a lower retention rate than iOS apps, and after 30 days, the retention rate for Android apps had decreased to 2.59 percent as of the third quarter of 2021.
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Regulators and Developers Need Help with the Competition
Authorities in the E.U. and throughout the world have looked at the Google Play Store for several years, and complaints about it have been made since the early 2010s because of worries about unfair competition. The allegations claimed that the presence of preloaded Google applications like Search and Chrome and the limitations on the usage of the Android O.S. hindered competition and cost the tech giant a punishment of more than $5 billion in the E.U. in 2018. The debate about Google’s apparent monopoly in the Android market has most recently been revived by the Digital Market Acts (DMA) and a U.S. antitrust case over its Google Play Store developers’ royalties.
Similar to the Apple App Store, the Google Play Store introduced several commission rate plans that reduced the standard developers’ fees, set at 30% since the very first launch of the Android Marketplace, to 15% in the case of subscription app publishers and small publishers with less than $1 million in annual revenue.
Google Play Data Security and Android Ecosystem Transparency
In a survey done in the third quarter of 2021, it was discovered that 44% of Android users would transfer to iOS for greater data security, while 41% would gain from increased virus protection. The preliminary app safety check on Android phones, Google Play Protect, ensures that the percentage of potentially hazardous applications installed through the official distribution platform stays below 1% even if there are fewer download restrictions for Android apps. Due to potentially out-of-date safety procedures, mobile apps that last received updates a while ago are routinely deleted from the Google Play Store. Over 214 thousand apps were delisted during the first quarter of 2022.
The feature has proven to be well-liked by users and developers alike. Android apps hosted on the Google Play Store must display all the permissions required to insure proper functioning. Thanks to developers’ and users’ feedback, the Google Play Store reinstated the original listings and a new privacy section only two months after its launch. The April 2022 Data Safety section in the apps’ documentation was initially intended to simplify and replace the old required and optional permissions listing.
How do I become known? In the context of Google Play, app store optimization
The Google Play Store has more apps available during the second quarter of 2022 than the Apple App Store, with 27 billion downloads total, as opposed to 7.5 million from the Apple App Store. For app publishers to compete in a dynamic digital market, App Store Optimization (ASO) techniques are essential.
To rank as the top apps as of June 2022, in the Google Play Store in the United States, Android mobile apps needed a median of 56,000 daily downloads, while gaming apps needed a median of 37,000 downloads. The average time since the previous update for the top 10 apps in the Google Play Store was 58 days, as opposed to the 83 days needed for apps in the Apple App Store. With an average size of about 60 megabytes across all app categories, the top Android apps in the Google Play Store are smaller than their iOS counterparts. Four hundred ninety thousand mobile gaming apps were accessible in the Google Play Store as of the third quarter of 2022, a 2.57 percent rise from the prior quarter.
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