Mobile Gaming Market Leaders in North America: Electronic Arts Most Downloaded Mobile Games in 2022

The most downloaded mobile game from Electronic Arts during the first eight months of 2022 was FIFA Soccer (EA). Over the course of the measurement period, the sports game received 59.44 million downloads.

The free-to-play (F2P) game Plants vs Zombies, which came in second place, received 35.48 million downloads. The games were released in 2016 and 2015, demonstrating the significant worth of enduring mobile games for the publisher. Electronic Arts (EA), a maker of video games, serves as a developer, publisher, and distributor all in one. Based on market capitalization, which was over 36 billion dollars in May 2022, the American business, which has its headquarters in Redwood City, California, is third among the top gaming firms globally.

FIFA Soccer mobile gaming title published by Electronic Arts (EA)

FIFA Mobile is an iOS and Android association football simulation video game that was created by EA Mobile and EA Canada and distributed by EA Sports. As a substitute for the FIFA Ultimate Team mobile games for iOS and Android, it was published on October 11, 2016. Up until 2017, Microsoft Windows was also featured.

Free-to-play (F2P) title Plants vs. Zombies 

Game: Plants vs. Zombies In the tower defence game FREE, you have to protect your garden from a never-ending swarm of hungry, brain-eating zombies. How? You’ll employ a plant armament, yep, a plant arsenal, to quickly eliminate hundreds of undead. It’s just a re-release of the original Plants vs. Zombies game on Android, which was formerly a free-to-play app but required payment to access a lot of the content. Except for a few minor adjustments, such the insertion of advertisements, this is the same game that garnered so many GOTY nominations in 2009.

As most players are already aware, you can pick from more than 20 different plants to protect your garden in Plants vs. Zombies. Your sunflowers don’t attack, but they do provide solar energy; in contrast, pea launchers give a very primitive form of long-range defence; other plants defend other plants; etc. Plants vs. Zombies FREE offers a wide array of plants as well as a wide variety of zombies. Ordinary zombies will team up with zombies outfitted with various forms of defence, zombies riding in cars, and even dancing zombies.

The fantastic touchscreen-friendly real-time strategy game Plants vs. Zombies FREE features the same wonderful graphics, straightforward gameplay, and addicting design as the original safe bet.

One of the Major Players in the Game Industry is EA

Several famous subsidiaries of EA, including BioWare, Codemasters, DICE, PopCap Games, and Respawn Entertainment, are owned and run by the company. Electronic Arts (EA), one of the greatest names in the global gaming market, has yearly revenues of more than $6.99 billion and a net income of $789 million in its most recent fiscal year. In its most recent fiscal year, the corporation reported having about 12,900 employees. Despite developing and publishing games for all popular gaming platforms, EA typically receives about two-thirds of its revenue from console games. EA produced about $5 billion in live service sales for the fiscal year 2022. These live services come with additional materials, paid options and other income that isn’t derived from the sale of the business’ base games.

Sports Video Games Increase EA User Interest

Electronic Art’s major brands, Madden NFL and FIFA, release new iterations each year. New releases from the FIFA series frequently rank among the best-selling games of the year, selling millions of copies in their first month on the market. FIFA and EA have decided to separate ways due to disagreements over the trademark license, despite the collaboration’s enormous success. FIFA 23 will be the last game released under the existing license as EA intends to rebrand the FIFA series as EA Sports FC.

This organization’s rebranding of its soccer franchise is a part of its bigger branding strategy for its EA Sports division. EA Sports College Football will return, the company said in February 2021. Several elements influence this strategic choice. EA’s FIFA and Madden audiences demonstrate that sports gaming consumers are very interested in and willing to pay for more gaming content. The United States, EA’s largest single market, is also where college football is a popular activity. Everything is in place for EA to have another huge money-maker on their hands.

The most downloaded mobile game from Electronic Arts during the first eight months of 2022 was FIFA Soccer (EA). Over the course of the measurement period, the sports game received 59.44 million downloads. The free-to-play (F2P) game Plants vs Zombies, which came in second place, received 35.48 million downloads.

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