PUMA Partners With Esports Industry of India; Sets Off as Official Kit Partner of Revenant Esports

One of the popular India based esports industry, Revenant Esports will be collaborating with PUMA for the coming season. Revenant Esports mainly deals with mobile gaming and the most popular among all, is the “Call of Duty.” According to reports, the renowned brand, PUMA is now the official kit supplier for all Revenant Esports teams, and its content creators. Further, this partnership is claimed to be there for a season, also right now there is no clarification by Revenant Esports regarding the future.

As it is known to all, PUMA is one of those bestselling brands of India’s sportswear. Now, it will be interesting to witness the brand collaborating with esports industry. 

However, it was stated by the Founder and CEO of Revenant Sports, Rohit Jagasia that it gives them immense pleasure to collaborate with the renowned brand. Also, he mentioned that they were the first esports group from India, till date who had this opportunity to collaborate with PUMA. 

He said, “Esports merchandise has become an integral part of the industry in the last few years and seeing our athletes, creators, fans wear the apparel produced by one of the world’s best is a privilege. Together we hope to achieve immense success in the coming years and capitalize on the growing Esports culture in the country.” 

Moreover, this well-known brand has several other esports partnerships. The North America-based Cloud9 is said to exclusively wear the attires of PUMA. Also, other esports organizations like Mouz and Gen.G is also said to have collaborated earlier with the brand regarding sportswear. But, with this collaboration it will be the first time where the brand is going to associate with Indian esports team. 

Given such a context, Vishal Gupta, the Executive Director of Retail, PUMA India, said, “We are extremely excited to associate with Revenant Esports as their official Kit Partner and become the first leading sportswear brand in the country to enter the deeply engaging space of Esports. India is one of the biggest markets for the video gaming community and competitive Esports is immensely influencing our youth across tiers. That Esports getting incorporated as a medal sport into the Asian Games next year is evidence of its huge popularity & potential today. As a brand, PUMA strongly supports influences on youth culture such as sports, fitness, art, cinema, music and now new age sports i.e. Esports. With this association, Puma & Revenant will leverage each other’s huge audience base and wide reach to connect with Esports athletes in the country and penetrate deeper into the market.”