SBC Summit 2025 Unveils Marketing Academy With Gary Vee AMA

Big news for anyone interested in marketing and tech: Gary Vaynerchuk, the well-known entrepreneur and marketing guru, is kicking off SBC Summit 2025’s very first Marketing Academy with a live AMA (Ask Me Anything) session.

A Bold New Step: SBC Summit 2025 Launches Tech Academies

This event marks the launch of what’s being called SBC Summit’s most ambitious learning program yet: four full-day Tech Academies focused on AI, Marketing, Web 3.0 & Blockchain, plus one more exciting academy still to be announced. These aren’t just for people in gaming either. The program is open to anyone with an interest in tech and hands-on learning, no matter what industry you’re in.

The Marketing Academy is one of the main features of this new Tech Academy initiative. It brings together an amazing lineup of experts, from seasoned marketers and PR pros to SEO specialists and content creators, for a full day of practical, high-impact sessions. It’s all happening on Wednesday, 17 September, at Sala Tejo, part of the MEO Arena in Lisbon.

Rasmus Sojmark, CEO & Founder of SBC, shared the vision behind the new initiative: “With Tech Academies, we’re making an ambitious upgrade to SBC’s educational programme. It’s a new layer of value for attendees, giving them direct access to world-class expertise they can take home and apply where it matters most.”

Inside Gary Vee’s AMA: From Social Ads to Attention Hacking

Gary Vaynerchuk’s AMA will be the opening session of the Marketing Academy, and it’s inspired by his bestselling book, Day Trading Attention. Expect a high-energy, totally interactive session where attendees can dive into how to capture and convert underpriced attention on social media, through paid ads, influencer campaigns, and newer, emerging brand channels.

Sojmark explained why this session will be so special: “Gary will, of course, deliver a keynote on the Super Stage – but we also wanted him at the Marketing Academy, where the setting is a little different. It’s more direct, more immediate, and the focus is firmly on practical insights. And let’s be honest – one session with Gary Vaynerchuk would never be enough.”

After that, attendees will jump into a hands-on masterclass called “The Fundamentals of Marketing: A Strategy that Makes Your CFO Lean in,” led by marketing expert Thomas Balling Rasmussen. With years of experience in the sports betting and iGaming world, including a stint as Group Marketing Director at Betsson, Rasmussen now advises global brands like Entain.

He’s also behind the marketing strategy for the Legends Charity Game, where Portugal Legends will take on World Legends, aiming to raise €1,000,000 for charity.

In his session, he’ll walk attendees through a real-world case study showing how to get more out of your marketing budget, not just by reacting to demand, but by actually creating it. He’ll break down strategies that are sure to get your CFO nodding in agreement.

Next up is a session for those ready to go deeper into SEO. Titled “From Myths to Methods: Advanced SEO Tactics That Move the Needle,” this hands-on workshop brings together top SEO minds:

• Sean Bianco (Co-Founder, Gainchanger)

• James Dooley (Chairman, Searcharoo)

• Craig Campbell (SEO Trainer and Consultant, Craig Campbell SEO)

• Karl Hudson (Founder, Searcharoo)

They’ll be covering everything from the future of backlinks and Navboost strategies to smart, high-ROI tactics that blend technical SEO with real user engagement, all aimed at helping your brand stay on top of search rankings long-term.

Two more must-attend sessions will focus on brand protection and influencer marketing, both critical areas for any modern business navigating today’s fast-paced attention economy.

In an AMA titled “Communication is Everything: Hear from a Leading PR Professional,” communications expert Edie Lush will talk about the challenges of keeping a brand’s identity intact in an age of nonstop news cycles and online pressure. She’ll share real-life insights on how PR can act as both a shield and a spotlight, and how cause-based marketing can build brand trust without falling into the trap of purpose-washing.

The Power of Influence: Social Media as a Marketing Engine

Meanwhile, “Influencer Marketing: How to Use Social Media as a Primary Channel” will bring together top content creators to explore how brands can build real, viral campaigns by working closely with influencers. Just like the other Tech Academy sessions, this one is designed to be industry-agnostic, meaning it’s packed with useful tips for professionals from all walks of life, not just those in gaming.

Sojmark wrapped it up perfectly: “We’re building something that goes beyond the gaming industry. The Tech Academies are about equipping professionals from all sectors with the tools, insights, and connections they need to thrive in a fast-moving digital world. Whether you’re in gaming, marketing, tech, or something entirely different – there’s something here for you.”

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