SiGMA Europe 2024: Everything You Need To Know About The Event And Affiliate Retreat

SiGMA Europe 2024 started on November 11th in Malta. It’s one of the biggest iGaming conferences this year. The event has over 27,000 delegates, 1,000 sponsors and exhibitors, and 550 speakers. SiGMA Europe is well-known for its business networking, new ideas, and mix of work and fun. It brings together leaders and innovators from the gaming industry.

Before this event, there was an exclusive affiliate retreat in Morocco from November 7th to 9th. It took place at the Pestana CR7 Hotel. Only 50 VIP affiliates attended. The retreat combined Moroccan culture, luxury, and networking. It followed SiGMA’s motto, “friends before business.”

Moroccan Affiliate Retreat: A Special Experience

The retreat began with a private lunch at Café Arabe in Marrakech. Here, guests enjoyed traditional Moroccan food on a rooftop. Afterward, they met for sunset networking at the Lola Sky Lounge, which has amazing views of the city.

On day two, the attendees took a sunrise hot air balloon ride over the Atlas Mountains and Berber villages. Then, they enjoyed quad bike rides and camel rides in the Agafay Desert. The day ended with a peaceful lunch by the pool at La Bohème. Bertam Baytekin, CEO of Protipster, said the retreat helped people build lasting relationships.

The retreat ended with a dinner at Epicurien, featuring Moroccan food, casino games, and dancing. On the final day, attendees explored Marrakech’s famous markets before flying to Malta for SiGMA Europe 2024.

SiGMA Europe 2024 in Malta: What’s Happening

From November 11th to 15th, SiGMA Europe offers many activities for networking, learning, and fun. There are five lounges, four mega yachts used as booths, and two official parties. Attendees can enjoy outdoor exhibitor displays, a large food court, and two award ceremonies for industry leaders.

Some tips for attendees: wear lightweight clothes to handle Malta’s mild November weather, bring comfortable shoes for the big expo floor, and carry adapters for Type G plugs. For networking, perfect your elevator pitch, have unique business cards, and wear your badge on the right side for easy introductions.

ESG Workshop at SiGMA Europe

One important event at SiGMA Europe is the “ESG Workshop: Defining the Destination.” It focuses on sustainability in the iGaming industry. The workshop, held on November 11th, had experts discussing how businesses can balance profit with ethical and environmental goals. Floris Assies, CEO of Better World Casinos, led the session.

Speakers like Jessica Maier from EGAKA and Reuben Portanier from GTG Advisory talked about the challenges of combining business goals with sustainability. Glen Smith from iGen said that working together with regulators, operators, and investors is key. The session highlighted that following ESG (Environmental, Social, and Governance) principles can improve reputation, manage risks, and ensure long-term success.

Business Meets Culture at SiGMA Europe

SiGMA Europe mixes business and cultural experiences, making it a unique event. The Moroccan retreat and the local culture in Malta reflect this. Attendees can enjoy Maltese treats like pastizzi and imqaret, experience the island’s rich culture, and join lively after-parties. This combination of work and leisure creates a vibrant community for everyone.

As SiGMA Europe 2024 moves forward, it offers many chances for networking, learning, and growth. It remains a key event in the global iGaming industry.

Getting Ready for SiGMA Europe 2024: A Quick Guide

SiGMA Europe 2024 is packed with activities. Here’s a simple guide to help you make the most of it!

Dress Smart and Stay Cool

SiGMA Europe is not just a normal conference. Choose a sharp outfit to stand out. Malta’s weather in November is mild, so wear light and breathable fabrics like linen.

Pack an Adapter

Malta uses Type G plugs. Don’t forget an adapter to keep your devices charged for networking.

Wear Comfy Shoes

The expo floor is huge, and you’ll be walking a lot. Comfortable shoes will save you from sore feet!

Mastering Networking

Elevator Pitch

Prepare a short, clear summary of what you do. This will help during quick introductions.

Business Cards

Bring unique business cards. Add a QR code or catchy tagline to make yours stand out.

Badge Placement

Wear your badge on the right side. It makes it easier for others to read your name.

Navigating the Expo

Find Coffee Stations

Coffee spots are not just for caffeine but also for networking.

Choose Sessions Wisely

SiGMA offers many sessions. Pick a mix of popular industry topics and new trends.

Choose Practical Swag

Not all freebies are equal. Pick practical items, and avoid things that could cause trouble at customs.

Enjoying Malta’s Culture

Expect Flexibility

Schedules may change. Use extra time to network or enjoy a coffee.

Learn Basic Maltese Words

A few words like “Grazzi” (thank you) and “Bonġu” (good morning) can earn you smiles.

Try Kinnie

Kinnie is a local Maltese drink. Some love it, others don’t, but it’s worth trying!

Surviving the After-Parties

Pace Yourself

SiGMA’s parties are fun but can be long. Drink water between cocktails to stay hydrated.

Know Your Limits

If you’re still dancing at 2 a.m., it might be time to head back and get some rest.

Adapting to Malta’s Weather

Malta in November is mild, but the conference halls might be chilly. Dress in layers to stay comfortable.

Tasting Maltese Food

Pastizzi

These flaky pastries filled with cheese or peas are a must-try!

Seafood

Malta has fresh seafood. Don’t miss the chance to enjoy some local dishes.

Imqaret

These sweet date-filled pastries are best enjoyed with a strong espresso.

Handling Surprises

Tech Issues? Laugh it Off

If your presentation won’t load, use humor to keep the audience engaged.

Need a Nap? It Happens

A quick nap during the conference isn’t uncommon. Own it as a productivity boost!

Lost in Jargon? Smile and Nod

If someone uses too much jargon, nod and ask them to explain. It works every time!

Conclusion

SiGMA Europe 2024 is full of opportunities for fun, networking, and learning. With this guide, you’ll be ready to enjoy all that the event has to offer. Get involved in the activities, meet new people, and experience Malta’s unique culture!

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