KUALA LUMPUR, 21 May 2025 – Tune Talk has announced the launch of its new in-app entertainment hub, Games and Drama, marking a significant first for the Malaysian telecommunications industry. The feature, embedded directly within the Tune Talk app, allows users to stream dramas, play casual games, and earn rewards all without the need for additional downloads or third-party logins.
The move places Tune Talk at the forefront of digital transformation in the country’s telco sector, offering a streamlined and interactive experience to its users. It also reflects a broader shift in consumer expectations, with more users seeking integrated, lifestyle-oriented features from their mobile service providers.
According to the Digital 2025: Malaysia report by DataReportal, 97.7% of Malaysians are active internet users, and there are over 43.3 million mobile connections in the country surpassing the total population. The Malaysian telecom industry is forecasted to grow from USD 9.07 billion in 2024 to USD 11.54 billion by 2030, fueled by mobile-first usage patterns and rising demand for low-latency digital entertainment.
“This is just the beginning,” said Gurtaj Singh Padda, Co-founder, Executive Director and CEO of Tune Talk. “We’re not just enhancing connectivity we’re reimagining what users can do with it. With the launch of Games and Drama in the Tune Talk App, we’re turning everyday digital engagement into a rich, rewarding experience. It also reflects our evolution into a truly fast, lean, cloud-native telco an operating model built for the future.”
The feature is powered by Jolibox, a cloud entertainment platform and the main content partner behind Games and Drama. Known for its expertise in embedded content streaming and gamification, Jolibox has enabled a smooth and scalable rollout of entertainment services within the app.
Available only through the Tune Talk app, the Drama section offers curated streaming content, while Games features instant-play titles that don’t require downloads. Every user interaction earns Tune Points, which can be redeemed for ad-free streaming, content unlocks, and other perks offering tangible rewards for digital engagement.
Shawn Lim, Head of Marketing at Tune Talk, added: “Today’s users want more than just data they want effortless, meaningful engagement. With this all-in-one entertainment hub, we’ve made telco simpler, smarter, and a lot more fun. And this is just the beginning of what our cloud-native platform can deliver.”
Tune Talk’s fully cloud-based operations allow it to innovate rapidly and automate user personalization through AI. This model reduces operational costs and supports national digital initiatives such as JENDELA and MyDIGITAL, aimed at advancing Malaysia’s digital economy and infrastructure.
“This launch is more than entertainment it’s proof that a telco can lead in user experience, not just network coverage,” added Gurtaj. “And we’re proud to be setting a new benchmark not only for Malaysia but for the region.”
Jolibox, the technology partner behind the platform, emphasized the significance of the collaboration.
“We are thrilled to collaborate with Tune Talk to bring this innovative experience to life,” said Jiayuan Mao, Director, Global Partnership at Jolibox. “At Jolibox, our mission is to redefine how people access and enjoy digital entertainment. By embedding our platform directly within the Tune Talk App, we’re breaking down barriers and making it easier than ever for Malaysians to watch, play, and be rewarded – all in one place.”
The initiative highlights Tune Talk’s long-term strategy to evolve into a lifestyle-first telco using cloud capabilities to deliver high-impact digital experiences that align with modern user behavior.
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