The past few years have witnessed a tremendous growth in the affiliate marketing trends within the iGaming industry. In addition to boosting revenues in cost-effective ways, affiliate marketing also assists the iGaming platforms to secure a global reach and make their brands highly trustable among the targeted users.
According to recent reports and statistics, the iGaming market is anticipated to grow at an estimated 11.5% CAGR by 2027 and an estimated 75% of the iGaming operators are projected to switch to affiliate marketing. While there are numerous affiliate marketing trends that have captured the iGaming arena, the ones that are currently trending as the most efficient and profitable affiliate marketing programs include, Razer Affiliate Program, Alienware Affiliate Program, Zygor Guides Affiliate Program, Nvidia Affiliate Program, Finalmouse Affiliate Program, ModdedZone Affiliate Program and Boss Affiliate Program.
The partnership model, which includes affiliates i.e. companies or individuals promoting the iGaming operator’s websites and other services on a global level in exchange for an estimated commission of 25-35%, as per the current market standards.
In this article we will take a look at the top five reasons behind the drastic surge in the popularity of affiliate marketing trends in the iGaming arena.
Top 6 Reasons For The Increasing Popularity Of Affiliate Marketing In iGaming
Diverse Marketing Techniques
The core bottom line of every affiliate marketing program in the iGaming industry is to promote the iGaming operator’s website, games and services in order to maximize its reach and revenue-earning potential. In order to achieve the objective in a designated time period, numerous rigorous marketing campaigns are planned and implemented.
These marketing techniques often involve content marketing wherein affiliates create reviews, blogs and detailed step-to-step tutorials for the users, social media marketing on various platforms including Facebook, Twitter, Instagram, in order to attract a wider segment of audience for the iGaming operator, Pay-Per-Click (PPC) advertising, Search Engine Optimization and influencer marketing. Through these diverse marketing techniques, the brand affiliate programs target a much wider segment of potential iGaming users on a global level.
High Conversion Rates
With a huge audience and a widely trusted foundation of credibility, affiliates’ endorsements are likely to grab more attention than any other marketing platform for iGaming operators. Since the affiliates hired by an iGaming company have already built an environment of trust and authentication in the community, there are higher chances of conversion. Additionally, instead of focusing on the entire chunk of the audience, affiliate marketing solely focuses on the niche-specific audience who already have some interest in the iGaming industry.
Moreover, as compared to the standard advertising and marketing programs, affiliate marketing uses a highly personalised approach to attract audiences to the iGaming platform. Furthermore, affiliate marketing involves bare minimum costs and helps the iGaming operators with saving on the hefty marketing expenses.
Data-Driven Analytics
In addition to maximising the revenue and attracting more and more users to the iGaming platforms, affiliate marketing also provides an extensive and detailed analysis including conversion rates, click-through rates (CTRs), geographical data and other crucial metrics that can help the iGaming operator in formulating better and improved strategies according to the ongoing user demographics and market trends.
Additionally, through deep and detailed analysis and data collection, it becomes easier for the iGaming operators to identify the kind of content and promotions that resonate the best with their target audience, therefore enabling them to make future decisions regarding marketing their campaigns. Moreover, due to constant analysis, affiliate marketers can easily make prompt changes to the promotional strategies that might not be working well and drive desired results for the iGaming platform.
Furthermore, the date-driven approach of affiliate marketing programs also plays a huge role in identifying the ongoing trends, major market shifts and emerging opportunities.
Risk And Crisis Management
The iGaming industry is often considered to be one of the most tough industries to work in due to the constantly changing compliance and regulations. The Affiliate Marketing Programs help the iGaming operators to effectively deal with a string of problems including advertising restrictions, legal challenges and numerous other compliance obligations that exist within their territory of iGaming operations.
With full-fledged and detailed knowledge, affiliate marketing programs can prove to be a benediction for the newbies in the iGaming arena and make sure that the iGaming brand makes a smooth entry in the industry.
Cost Effective & Performance-Driven
Since the concept of affiliate marketing involves a performance-based cost structure, it is often hailed as a “win-win” marketing alternative for the iGaming business. Additionally, unlike the traditional modes of marketing and advertising, affiliate marketing does not involve any hidden costs and helps the iGaming operators in massively cutting down on their marketing expenses.
Moreover, as mentioned earlier, affiliate marketing works on a performance-based cost structure. Therefore, it makes it possible for the iGaming company to set clear targets to achieve their goals regarding both users and revenue. Also, the iGaming company gets the freedom to choose their preferred model of compensation between Cost Per Acquisition (CPA) and Cost Per Click (CPC), whichever suits their preferences.
Highly Personalised Approach
Affiliate marketing also involves guiding the iGaming operators about acquiring the necessary licenses, thus avoiding the fatal risk of facing any legal consequences. Furthermore, in-depth knowledge of the industry trends allows the affiliates to identify and promptly manage any regulatory risk involved by adopting suitable strategies.
