Virat Kohli isn’t just a cricketing legend; he’s a global brand. His passion, consistency, and enormous fan base make him one of the most marketable athletes in the world. Off the field, his business acumen and high-profile endorsements have made Kohli an empire matching the top wealthiest international sports stars.
List of Mega brands behind Virat Kohli
1. Puma India – A Game-Changing Partnership
Puma India is one of Virat Kohli’s most significant brand endorsement deals. As the face of Puma’s cricket and fitness campaigns, Kohli has featured in several high-impact ads promoting sportswear, footwear, and performance gear.
The deal, reportedly worth more than US$12 million annually, places Kohli among the highest-paid brand ambassadors in sports. This not only increases his wealth but strengthens his presence in the lifestyle and fitness markets.
2. Audi – The Symbol of Precision and Power
Luxury carmaker Audi selected Virat Kohli as its ambassador in India to match his image of power, performance, and sophistication.
He has appeared in several Audi campaigns, which introduce either a premium sedan or SUV. The endorsement brings in several crore rupees into his annual earnings, further cementing Kohli as India’s very own luxury icon.
3. MRF Tyres – A Long-Standing Cricket Bond
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MRF Tyres, one of India’s most iconic brands, has maintained a long-term partnership with Virat Kohli, similar to its historic association with Sachin Tendulkar.
Kohli endorses MRF cricket bats, making him a face of many promotional campaigns that directly associates the brand with excellence in cricket. Although figures remain undisclosed, the deal brings in substantial yearly revenue for Kohli.
4. Manyavar – Redefining Ethnic Fashion
The association of Virat Kohli with Manyavar has raised the ante for this brand among modern, style-conscious Indians. From high-profile ad campaigns to wedding-themed ones, the presence of Kohli brings star power and youth appeal.
The deal is estimated at ₹15–20 crore a year, which will make it one of the most important elements of his endorsement portfolio.
5. PepsiCo – Refreshing Energy and Youth Appeal
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Global beverage giant PepsiCo has long leveraged Virat Kohli’s vibrant persona to connect with India’s youth.
Through TV commercials and social media campaigns, Kohli promotes PepsiCo’s refreshing image-a partnership that adds millions to his yearly earnings and enhances his mass-market visibility.
6. Tissot Watches – Time, Precision, and Prestige
Virat Kohli’s association with Tissot, a Swiss luxury watchmaker, underlines his connection with style and precision.
As the brand ambassador, he has been featured in several campaigns for Tissot’s premium and sports-inspired collections, perfectly aligning with his disciplined, fitness-driven image.
7. Regional and International Endorsements – Expanding Reach
Besides global names, Virat Kohli has endorsed several regional and niche brands like Digicel and various telecom companies across Asia and the Caribbean.
Although smaller in value, these collaborations collectively add significant income for him and increase his reach across international audiences.
8. Fitness and Lifestyle Brands: The Face of Modern Wellness
His commitment to health and fitness has made Virat Kohli an ambassador of lifestyle and nutrition across the globe.
He has partnered with supplement, protein powder, and active wear companies — especially in places like Australia — that further reinforce his identity as one of the world’s fittest cricketers.
9. One8 by Virat Kohli – Building His Own Empire
Other than endorsements, Virat Kohli has turned entrepreneur with his One8 brand in collaboration with Puma.
Focused on sportswear, footwear, and lifestyle apparel, One8 allows Kohli to directly profit from his name and global appeal, establishing him as a brand and business mogul.
The Power of Social Media: Kohli’s Digital Empire
With 273 million followers on Instagram and another 67 million on X, Virat Kohli leads the way on social media. He has earned significant amounts through sponsored posts, collaborations, and digital campaigns, with much of that from online influence alone. Without a major TikTok presence, his overall digital reach puts him among the most influential athletes in the world.
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