Mobile gaming generated more revenue than console and PC gaming combined in 2022. In 2022, there were 1.75 billion mobile gamers globally, but by 2026, that number is expected to rise to 2.2 billion. Mobile gaming market revenues are predicted to grow alongside an expanding user base, rising from 152.5 billion to 211.9 billion during the same time.
Old and Young Publishers are Present in North America
In North America, the market for mobile game content is anticipated to grow to 29.1 billion dollars by 2022. The top publishers of mobile games in North America include well-known companies like Disney, Activision, Electronic Arts, and Warner Bros., as well as cross-platform companies like Zynga and Roblox that have been around for a while before adding mobile games to their line-up. Other players with big hits, content licenses, and a diverse mobile portfolio also make up this who’s who list (Niantic, Inc., Jam City, Scopely, Lion Studios).
Niantic Inc., the creator of the wildly popular AR game Pokémon GO, is one of these businesses that stands out due to its unique name. In-app purchase profits from the game, first released in 2016, exceeded 887 million dollars in 2021. The innovative Roblox gaming platform, which consistently ranks as one of the most downloaded mobile game apps after rising to prominence during COVID-19 lockout periods in numerous markets, is another company identified by a single title. Roblox Corporation is another such company.
With the help of Facebook’s Texas Hold ’em Poker, casual game publisher Zynga has successfully transitioned from browser-based to mobile gaming. In late 2020, the firm acquired Turkish mobile studio Rollic, claiming that as a result, its mobile games now have over 200 million active monthly users. Gaming behemoth Take-Two Interactive purchased Zynga in January 2022 to broaden its digital offering.
Worldwide Market Size for Mobile Game Content from 2011 to 2022
The market for mobile gaming content is expected to grow from 131.2 billion dollars in 2021 to 173.4 billion dollars in 2026, with Asia accounting for most of the segment’s income. A sizeable portion of the market for gaming software is made up of mobile devices. The Asia Pacific region’s mobile content market was predicted to be worth an astounding USD 70 billion by 2021, exhibiting enormous value growth from 2014 onward. It is reasonable to say that Asia Pacific has grown significantly over the previous ten years, given that the market was only worth 11.6 billion US dollars in 2014.
Gaming in Asia Pacific is Strong
It is well known that the Asia Pacific region accounts for about half of the global game market income, with internationally renowned Asian Pacific gaming titans continuing to show enormous sales. It is undeniable that China dominates the Asia Pacific gaming market, even though numerous nations in the region have robust gaming industries. China dominates the Asia-Pacific region and the worldwide gaming market in terms of revenue, surpassing the United States to claim the top spot. Like many other Asia Pacific nations, China has significantly increased mobile game sales revenue over the past ten years.
Growth of Mobile Gaming
Mobile gaming users have increased significantly in Asia and the Pacific recently. Consumers are more than ever favoring mobile games over more conventional games played on consoles, such as those in South Korea. The increase in smartphone ownership is a significant contributor to the mobile gaming industry’s explosive growth. More people owning smartphones makes it easier for users to access games and simpler for users to make in-game purchases. Consequently, the sector for mobile gaming will grow.
US Market Size for Mobile Gaming Content (2011-2022) *all figures are approximations (Source: Statista). By 2022, the market for mobile game content is anticipated to be worth $29.10 billion. A significant portion of the need for gaming software is made up of mobile devices.
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