Team India has touched down in Australia for a three-match ODI series against the six-time world champions, and as always, all eyes are on Virat Kohli. The Men in Blue landed in Perth on Wednesday night, and early Thursday morning (October 16), around 10:00 AM IST, Virat Kohli took to X to post a tweet that immediately set the internet talking.
Kohli wrote, “The only time you truly fail, is when you decide to give up.”
The post quickly went viral, leaving fans curious, and even a little concerned, about what the star batter was hinting at. Was this a message about his cricketing future?
Turns Out, It Was a Brand Promotion
Not long after the buzz began, it became clear that Kohli’s tweet was part of a promotional campaign for his fashion brand, Wrogn.
He followed it up with another post, sharing a short promotional clip and writing, “Failure teaches you what victory never will.”
While it turned out to be an ad, the timing of the post, just before the India-Australia ODI series, had fans guessing and social media buzzing.
Check out some of the best reactions:
ऐसे पोस्ट करा करो भाई हफ्ते में दो बार मजा आता है।
— Raja Babu (@GaurangBhardwa1) October 16, 2025
— Tigerexch (@tigerexch) October 16, 2025
— Peturam (@RatlamiSevv) October 16, 2025
— The Cinéprism (@TheCineprism) October 16, 2025
Then why did you give up on test cricket king ?
You did not truly failed nah 😢
— Saachi (@anj_shas) October 16, 2025
Anarkali utho, Kohli sahab ne comeback ka hint kiya hai pic.twitter.com/2Pc37DibmQ
— Shivani (@shivani_yaar) October 16, 2025
Bro why you gave up on test cricket so early then? 😑
— Gaurav Mehta (@ItSgAuRaVmEhTa) October 16, 2025
Is Virat Kohli Planning to Retire from ODIs?
Virat Kohli, widely regarded as one of the best cricketers of all time, last played an ODI for India on March 9, 2025, against New Zealand in Dubai. In that match, he managed just 1 run off two balls.
Now, as he prepares to take the field again in Australia, Kohli is only 54 runs away from becoming the second-highest run-scorer in ODI history. With several records within his reach, this series could be a milestone one for him.
Still, the cryptic tone of his tweet got fans wondering if the 36-year-old might be thinking about retiring from ODIs after the series. Some believe it was his way of responding to critics who keep questioning his future in the 50-over format.
Kohli’s Recent Retirements from Tests and T20Is
The speculation gained more strength because Virat Kohli has already stepped away from two formats in the past year.
The former India captain announced his retirement from Test cricket on May 12, 2025, surprising fans just weeks before India’s series against England. Known as India’s most successful Test captain, Virat Kohli decided to call it a day after two disappointing series against New Zealand and Australia.
He made the announcement on Instagram, posting a picture and confirming the news in his own words.
Before that, Virat Kohli had also retired from T20 internationals on June 29, 2024, right after India’s T20 World Cup win over South Africa at Kensington Oval. In that final, he scored a match-winning 76 runs off 59 balls and was named Player of the Match. During the post-match presentation, he shocked everyone by announcing his retirement from T20Is.
What’s Next for King Kohli?
With his Test and T20I journeys now over, fans are eagerly watching to see what Virat Kohli decides about ODIs. Whether this upcoming series marks another turning point in his career or just another milestone, one thing is certain, every time Virat Kohli steps onto the field, there’s always a story waiting to unfold.
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