The Board of Control for Cricket in India (BCCI) is all set to take strict measures against the growing “reel culture” that has become a major talking point in the ongoing IPL 2026. The board is reportedly planning action against players, team officials, family members, and former cricketers involved, who are creating social media content related to matches and behind-the-scenes activities during the tournament.
BCCI warns official commentary panel
Several former cricketers working as broadcasters have already come under the scanner for allegedly filming content inside the restricted Players and Match Officials Area (PMOA). As per reports, one former international cricketer, who is part of the commentary panel, was seen recording videos near the team dugout for their YouTube channel. The individual has reportedly been warned by the board and might face further disciplinary action.
“There have been a few breaches by a few commentators. One former international cricketer was found making videos on his phone near the dugout in a tense situation of a match. The BCCI team acted swiftly and got him to stop the recording. There could be a case of sending legal notices to an ex-cricketer who was found filming for his YouTube channel. The board has clearly mentioned that anybody wearing BCCI and IPL official attire can’t be seen filming at the ground,” a BCCI source told The Times of India.
BCCI issues directives to tackle “Honey trapping”
BCCI has also implemented fresh guidelines to tackle concerns related to “honey trapping” amid the increasing involvement of influencers and social media personalities during the IPL season. The board is keen to regulate the growing trend of players recording videos and sharing content on social media while the tournament is underway.
As part of the recently issued measures, tighter restrictions are also likely to be imposed on players family members to limit social media activity during the course of the season.
“The reel culture has led to many violations of late. There are a few Indian players who post videos on match days, just before a match and immediately after the conclusion of the match,” the source added.
Also Read: BCCI Sends 8-Page Directive To IPL Teams
