KRAFTON India has announced that its special campaign, “The Great In-Game Wedding,” has achieved major recognition at the One Show Asia 2025 Awards. The campaign earned two Silver, one Bronze and four Merit awards, making BGMI one of India’s top creative brands at the event. This is a big moment for the Indian gaming industry, as the activity brought something completely new to players by turning BGMI into a joyful space inspired by Indian wedding culture.
The Great In-Game Wedding was designed as a social experience where players could take part in wedding-themed events, rituals and fun challenges. It recreated the look and feel of a traditional Indian wedding inside the game world. This made the campaign stand out, as it connected gaming with culture in a way never seen before. Many players across India engaged with the idea, making it a special moment for the community.
Awards Won By “The Great In-Game Wedding”
The campaign received awards in multiple categories:
- 2 Silvers: Game Marketing, Interactive Online and Mobile
- 1 Bronze: Design
- 4 Merits: Cultural Impact, Gaming, Print and Promotion, Public Relations
The One Show Asia Awards are hosted by The One Club for Creativity in New York. These awards are considered among the biggest creative honors in Asia-Pacific. Winning across different categories shows how strong BGMI’s impact has been not only in gaming but also in storytelling and cultural creativity. Competing with global brands and still earning so many recognitions reflects India’s rise in the international creative space.
KRAFTON India also shared how the campaign idea came from the community. Many couples in India met through BGMI and later got married. These real stories inspired the team to bring a wedding celebration into the game itself. The concept connected immediately with the audience because it reflected something true and emotional. The creative team behind the project built the experience in a way that both fans and the brand could enjoy together.
Leaders from the creative agencies involved highlighted how well the idea matched India’s culture and gaming style. They mentioned that the campaign resonated strongly because people could understand the emotions and tradition behind it. The recognition at One Show Asia shows how local stories can become global successes when told creatively.
Also Read: UEFA Champions League Team Of The Week Matchday 5: Full List And Player Performances
