Cadillac just dropped a bombshell that’s got the paddock buzzing louder than a V6 hybrid on full send. The American powerhouse, set to storm the grid as the 11th team in 2026, is unveiling its full Cadillac F1 livery during the Super Bowl in February. Yeah, you read that right, not some quiet press release, but prime-time NFL spotlight with over 100 million eyeballs glued to the screen. This is Cadillac going full Hollywood, and spoiler alert: it’s going to be pure cinema.
Cadillac F1 Livery Reveal Hype
Picture this: Super Bowl Sunday, halftime hype fading, and the big screen lights up with sleek silver arrows slicing through Vegas streets or Miami nights, American muscle meets F1 finesse. Team principal Graeme Lowdon teased it as “bold and unapologetically American,” hinting at nods to Cadillac’s V-Series heritage. Fans can expect a livery that’s equal parts patriotic firepower and futuristic flair, designed to turn heads from Indy to Imola.
Why The Super Bowl?
Cadillac’s chasing U.S. market dominance, and with F1’s Stateside surge post-Las Vegas GP fireworks, this is crossover magic. Imagine the ads: Mario Andretti narrating legacy tales, maybe a cameo from Travis Scott or some NFL star waving the green flag. It’s not just a reveal; it’s a flex against European rivals like Ferrari and Mercedes. Fans are already speculating, will it rock blacked-out accents like the CTS-V Blackwing? Or go full red-white-blue rally stripes? Lowdon shut down the chatter: “Wait for the show; it’ll exceed expectations.”
This move screams ambition for Cadillac F1, powered by Ferrari engines in ’26 before their own power unit in ’28. With drivers like Sergio Perez and Valtteri Bottas in the mix, the livery’s debut could ignite their championship hunt early. So, stay tuned, because if the livery lives up to the hype, 2026’s grid just got a whole lot better.
Also read: Will There Be Favouritism In Cadillac? Answered
