The days are gone when social media was just a way for cricketers to connect with fans. Today, social media acts as one of the biggest catalysts for international cricketers to generate substantial revenue. These cricketers have made a name for themselves in international cricket with their great performances. They have also taken over social media, gaining a huge following from all over the world. Additionally, these Indian cricketers also efficiently utilize their social media handles to earn an enormous fortune through numerous lucrative brand endorsement deals.
In this article, we will take a look at the top five cricketers who earn the most from Instagram.
Top 5 Cricketers Who Earn The Most Through Social Media
Virat Kohli
One of the most followed cricketers and Asian athletes on Instagram, Virat Kohli earns a substantial chunk of his annual revenue through brand promotions on Instagram. According to the recent financial reports, Virat Kohli charges an enormous amount of INR 5 crores for every Instagram promotional post.
With a massive follower count of 270 million, Virat Kohli is one of the most sought-after brand ambassadors for numerous leading brands including Puma, Wrogn, American Tourister, Boost, Philips, Myntra, MPL, HSBC, and many more. As of July 2024, Virat Kohli has been a brand ambassador of over a hundred brands.
Mahendra Singh Dhoni
The “captain cool” of the Indian cricket team, Mahendra Singh Dhoni popularly known for his incredibly calm demeanor approach, is second on our list of top five cricketers who earn the most from Instagram. According to the reports, Mahendra Singh Dhoni charges a whopping INR 1.45 Crores for every Instagram promotional post.
With an incredible total of 49.6 million followers on Instagram, Mahendra Singh Dhoni is considered to be one of the most influential brand ambassadors in the industry. As of July 2024, Mahendra Singh Dhoni has promoted numerous lifestyle, finance, and fitness brands including RedBus, GoDaddy, LivFast, Sumadhura, Snickers India, Colgate, PepsiCo, and many others.
Rohit Sharma
The skipper of Indian cricket team that led the Indian side to an unbeaten victory at the 2024 ICC Men’s T20 World Cup has also been acing the social media game with the same bolt-streak. With a total of 41.2 Million Instagram followers,
Rohit Sharma’s Instagram account flaunts his eternal love for cricket and some adorable moments with his wife Ritika Sajdeh and daughter ‘Samaira Sharma’. According to the reports, Rohit Sharma charges an estimated INR 70-80 Lakhs for a brand endorsement post, making him one of the highest-earning cricketers on Instagram. As of July 2024, Rohit Sharma has endorsed numerous leading brands including Swiggy, Dream 11, LEO 1, Adidas, and many others.
Hardik Pandya
Hardik Pandya has often been the center of attraction for netizens for his controversies and personal relationships. With a formidable following of 34.3 Million followers on Instagram, Hardik Pandya, faced a lot of brutal criticism for being selected as the new skipper of IPL’s Mumbai Indians squad, gave a befitting reply and delivered a top-notch innings at the 2024 ICC Men’s T20 World Cup and played a crucial role in India’s unbeaten victory.
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According to the reports, Hardik Himanshu Pandya earns an estimated total of INR 50 Lakhs for each Instagram brand-promotion post. As of July 2024, Hardik Pandya has promoted numerous brands on his Instagram page including The Souled Store, Dream 11, Lenden Club, Big Muscles Nutrition, Boat and many more, earning substantial revenue.
AB De Villiers
With a total of 26 million followers on his Instagram page, AB De Villiers is one of the most followed South African cricketers on social media. Owing to his enormous popularity and incredible influence on social media, AB De Villiers is also one of the most sought-after brand ambassadors for multiple international brands. According to the reports, AB De Villiers charges an enormous amount of INR 59 Lakhs for every promotional post on Instagram making him rank at the fifth spot in our list of top five cricketers who earn the most on Instagram.
As of 2024, the South African star cricketer has promoted numerous brands on his social media pages including Jacob’s Creek Unvined, Wrogn, JB Active, VU Sport, MRF, and many others.
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