The average amount spent on an in-app purchase by users of paying casino apps in 2021 was $12.28 USD, which was the highest amount for any game genre that was ever measured. The average IAP transaction value for arcade gaming apps was 5.14 dollars, placing them bottom among all app spending categories.
The biggest number of in-app purchases per user were generated by paying casino app users in 2020, with an average of 1.92 transactions. In-app purchases per paying user grew on average in the most recent measurement period across all game genres. A total of 490 thousand mobile gaming apps were accessible in the Google Play Store as of the third quarter of 2022, a 2.57 per cent rise from the prior quarter. Google began removing apps and games in November 2021 that didn’t target an API level within two years of the most recent Android version.
The average cost of gaining a user who will make an in-app purchase (IAP) is $86.61 across both the Android and iOS platforms. IAP sales account for 43% of mobile gaming revenue and 21% of revenue from non-gaming apps. Users that stick around longer might generate more revenue. According to research, 40% of all sales are actually accounted for by 8% of loyal clients.
In-app advertising will likely be emphasized by several experts on app monetization in 2020. This is not without cause; after all, ad money is a major funding source for many well-known hyper-casual games. However, according to recent IAP statistics, developers would be negligent to ignore the acquisition of virtual goods and currency. App Annie estimates that direct sales from the App Store and Google Play totalled $120 billion last year; this number is expected to rise.
2021: Developing India’s Gaming Market
In India, 96 million users are anticipated to pay for games in 2021. In the next five years, it is expected that the number of paid gamers would triple to 240 Mn. According to survey findings, up to 50% of new hardcore and mid-core gamers pay $7 to $14 a month.
A mobile app that runs on a smartphone or other mobile device is often referred to as an in-app purchase (IAP), which is purchased from within the app. Apps themselves can be used by software suppliers to sell a variety of goods. For instance, players can spend real money on in-game currencies to purchase characters, improve powers, and more in games. In-app purchases are reportedly implemented in 50% of non-game apps and 79% of game apps.
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