According to esports commentator Jacob Wolf, the well-known gaming, esports, and lifestyle firm 100 Thieves let go of roughly 30 staff on Tuesday. According to Wolf, the layoffs affected senior positions like the chief commercial officer, chief of people, director of innovation, and head of collaborations, as well as positions in sales, marketing, content, and human resources.
On LinkedIn, Matty Lee, the former chief marketing officer, posted a blog entry regarding his resignation. Other former employees, including one who produced and edited a big, flashy video that aired on Tuesday promoting 100 Thieves’ 2023 esports shirts, have been tweeting about being let go.
One of the most well-known esports brands is 100 Thieves, which was launched in 2017 by broadcaster and previous Call of Duty professional Matthew “Nadeshot” Haag. It produces video games under the working title “Project X,” which has a sizable fashion industry in contrast to multiplayer gaming and bought the gaming peripherals business Higround in 2021. Co-owners include broadcasters Valkyrae and CouRage as well as Drake and Scooter Braun.
A Detail of 100 Thieves
Forbes named 100 Thieves the second-most valuable esports organization in a May article. But considering the layoffs announced on Tuesday, it seems that 100 Thieves is not immune to the economic problems that have recently afflicted many other businesses; even industry titans like Meta and Amazon have announced significant layoffs. Matthew “Nadeshot” Haag, a veteran OpTic Gaming Call of Duty squad captain, X Games gold winner, and 2014 Esports Performer of the Year formed 100 Thieves in 2017. Dan Gilbert, an owner of the Cleveland Cavaliers and Quicken Loans, invested millions in 100 Thieves in November 2017, allowing it to expand into a full-fledged esports enterprise.
A comment inquiry was not immediately answered by 100 Thieves. The company’s social media marketing content teams were affected by another round of layoffs in July 2022, which included more than a dozen employees. League of Champions, Call of Duty, and VALORANT championship esports teams all compete under the banner “100 Thieves.” The company is renowned throughout the world for its cutting-edge clothing, including its most recent partnership with Gucci.
100 Thieves – Views Details
Additionally, 100 Thieves creates wildly popular content with the help of its elite gaming talent, especially co-owners Valkyrae and CourageJD. The company most recently acquired its first-ever acquisition, Higround, a manufacturer of cutting-edge gaming controllers and peripherals in the technology hardware sector.
Over 100 million people have joined the 100 Thieves community, which includes supporters of its winning esports teams, wearers of its avant-garde clothing, and viewers of its broadcasters and content producers. The gaming and lifestyle company 100 Thieves, LLC, was established in 2017 by Matthew “Nadeshot” Haag and Dan Gilbert in Los Angeles, California. In addition to Apex Legends, Call of Duty, Fortnite Battle Royale, League of Legends, and Valorant, the group also competes in other video games. They presently control two franchise teams: the Los Angeles Thieves of the Call of Duty League and the 100 Thieves of the League of Legends Championships.
The 2020 campaign for 100 Thieves got underway with the revelation that PapaSmithy will become the group’s new general manager. The following player was Zikz, who took over as team leader from Prolly. Meteos and Cody Sun made their second appearances on the line-up, and Ry0ma and Stunt were also welcomed. The squad lost Ryu, Amazing, Bang, and Aphromoo, while FakeGod returned to the academy and Ssumday to the main roster.
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