SBC Summit 2025: The iGaming world has its eyes on Eurasia and the Middle East right now. With new opportunities, fast-growing demand, and changing regulations, these regions are quickly becoming hotspots for the industry.
That’s why SBC Summit 2025 is introducing a brand-new track called Emerging Markets: Eurasia & the Middle East on Wednesday, September 17, at the Feira Internacional de Lisboa (FIL). The track will feature five insightful sessions covering everything from entering these markets to navigating regulations and planning for long-term growth.
Markets on the Move
The sessions will dive into markets like Georgia, Armenia, Uzbekistan, and the UAE. These areas are going through rapid change due to political developments, evolving laws, and an audience that’s eager for more iGaming options.
Delegates can expect practical tips on how to set up operations, understand the local rules, and build a strategy that works for the long haul.
Rasmus Sojmark, Founder and CEO of SBC, said: “Eurasia and the Middle East are a core focus for SBC Summit 2025. The opportunities here are real, but so are the challenges. Long-term success means understanding the local landscape and building genuine relationships on the ground. With this track, we want delegates to hear directly from the people who know these markets best, and to walk away with strategies they can put to work straight away.”
What’s on the Agenda?
Things kick off with the Eurasia Leaders Panel: Expansion or Contraction – Which Way Will the Bridge Between Continents Swing? Here, top leaders, including Irakli Asanishvili (Flutter International), Adam Lamentowicz (Superbet Group), Max Potomkin (Parimatch), and Simon Westbury (1xBet) will discuss whether regulations and politics could slow growth, or if local passion and innovation will keep the momentum going.
Next up, Georgia & Armenia Lead the Way will focus on how these two countries are handling tax and regulatory updates. Speakers Nika Gigashvili (SMH Global), Giorgi Gvenetadze (Flutter CEE), Vahagn Tangamyan (Totogaming), and Gega Topuridze (Betlive) will share insights on adapting to the new environment while making the most of the region’s strong digital skills and infrastructure.
The conversation then shifts to Cryptocasinos & Emerging Markets – The Boom Continues. With the rise of crypto in gaming, experts like Tiago Almeida (Oddsgate), Andrew Gellatly (Alderney Gambling Control Commission), Stefan Kovach (RARER THINGS), Melissa E. Lamb (Payhound), and Tom Waterhouse (Waterhouse VC) will look at how to balance growth with compliance.
Another big highlight is Crossing Borders: Cross-Selling in Balkan Markets, where regional specialists, including Dan Alexandru Ghiță (Rombet), Ivan Gojic (Entain CEE), Rossi McKee (CT Gaming), Alexander Popov (National Revenue Agency, Bulgaria), Marinos Shiapanis (Campeon Gaming), and Artem Skrypnyk (Favbet Tech) will explore how companies can grow in connected markets without tripping over different regulations.
Finally, Inside the UAE’s Ambitious Vision: Building a World-Class, Regulated, and Responsible Gaming Market from the Ground Up will dive into how the UAE is shaping its new gaming framework. Garret Greene (SBC), Christina Hu (Momentum), Kevin Mullally (GCGRA), David Patent (Wynn Al Marjan Island), and Lauralyn Sandoval (Aristocrat) will discuss what this means for the region and the global perception of gaming in the Middle East.
A Global Look at Emerging Markets
This track is just one part of the Emerging Markets stage at SBC Summit 2025. Attendees will also be able to learn about growth opportunities in Africa (Tuesday, September 16) and Asia (Thursday, September 18).
ALSO READ: MARCA Joins Legends Charity Game 2025 As Official Media Partner
