The Global Markets Stage at SBC Summit 2025 will wrap up with a deep dive into one of the most important, and most complicated, regions for the industry: the North American sports betting and iGaming market.
Happening on Thursday, 18 September at the Feira Internacional de Lisboa (FIL), the Global Markets: North America track will close out three days of region-focused talks that also cover Latin America & Brazil, Western Europe, and, finally, North America.
What’s Next for North America at SBC Summit 2025
Together, the US and Canadian markets are worth a massive $23.44 billion. But while the opportunities are huge, operators face fierce competition, inconsistent regulations from state to state, and high costs just to get started. For those who can innovate and stand out, though, the long-term rewards could be enormous.
During the sessions, industry leaders from operators, regulators, affiliates, and suppliers will share their thoughts on the growing popularity of alternative betting formats, things like sweepstakes casinos, Daily Fantasy Sports, and peer-to-peer betting.
These formats have opened the door for new players in the market, but they’ve also caught the eye of regulators. Panels will explore whether these models can truly thrive in the long run, or if they’re at risk of being restricted by new rules.
Rasmus Sojmark, Founder and CEO of SBC, put it this way:
“North America may be a maturing market, but it remains one of the most commercially important regions for sports betting and iGaming. With regulatory progress slowing in key states, new market entrants are turning to alternative betting models to maintain momentum and explore fresh opportunities.
Attendees at our North America track will leave with a clear view of which of these formats are working, what’s driving their growth, and the regulatory challenges alternative models must navigate if they are to have a lasting impact in this region.”
The day will kick off with a US Leaders Panel called Sweeping the States – The Rise of Alternative Betting. This discussion will feature big names like Jared Beber (CEO, Bet99), Paul Burns (CEO, Canadian Gaming Association), Brett Calapp (Co-Founder, RareMint), Paris Smith (CEO, DefyTheOdds), Dinos Stranomitis (COO, Altenar), and Alexandre Tomic (CEO, Alea). Moderated by Jessica Welman (Editor, SBC Americas), they’ll talk about why alternative betting models are booming right now, and whether that momentum will last or face pushback from regulators.
Following that is Sweepstakes Boom – Sustainable Growth or Short-Lived Trend? This panel will focus on the rapid rise of sweepstakes and live casinos in the US. Experts including Yoel Chapman (CPO, Soft2Bet), Marcello De Crescenzo (Senior Account Executive, Optimove), Brian Goodman (CEO, Golden Matrix Group), Karolina Moscicka (COO, BugsyEmpire), and Dmitry Starostenkov (CEO, EvenBet) will explore whether these offerings can create a sustainable market, especially if responsible play frameworks are put in place.
Next up is The Social Side of Betting – Peer-to-Peer, Gamification & Community. This conversation will look at how peer-to-peer wagering is creating more interactive, community-driven betting experiences. Speakers Hebert L Luiz T Crespin Gaban (CMO, Aposta Ganha), Horst Maberly (Head of Gaming Investments, Lance East Office), Monica Rangel (VP Marketing & Strategy, A5 Labs), Marion Ryan (Managing Director, Tombola), and Josh Turk (Chief Strategy Officer, North America, Low6) will discuss what’s fueling this trend, how it’s changing player engagement, and what regulatory challenges might slow it down.
The track will close with Tribal Gaming: Blurred Lines or Commercial Collaboration?. This panel will explore how alternative betting formats are affecting North America’s tribal gaming industry. Tony Amormino (CEO, Apache Nugget Corporation), Robert Davidman (CEO, World Golf Series), Will Griffiths (Founder, Investor & Tribal Partner, Level Media), and Jamie Hummingbird (Chairman, NTGCR – National Tribal Gaming Commissioners & Regulators) will share whether these new formats could create exciting growth opportunities or pose challenges for tribal operators.
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