July 16, 2025-SPRIBE, the Warsaw-based developer behind the popular crash-style game Aviator, has officially named former Indian cricketer Harbhajan Singh as its new ambassador.
A Cricket Icon Joins the Gaming World
Harbhajan Singh, widely known as the “Turbanator,” is one of India’s most successful spin bowlers. With 417 Test wickets and over 700 international scalps, his cricketing career has been marked by consistency and passion. He played a key role in India’s victories in both the 2007 T20 World Cup and the 2011 Cricket World Cup (also known as the ODI World Cup).
SPRIBE’s Growing List of Sports Ambassadors
SPRIBE has adopted a sports-driven ambassador strategy, partnering with globally recognised athletes to connect with fans and expand visibility. Before Harbhajan, Indian spinner Yuzvendra Chahal also joined as the face of Aviator. This game also features former Indian cricket player Suresh Raina. These collaborations suggest a targeted approach to building trust within cricket-friendly regions.
What Is Aviator?
Aviator is a crash-style game where players bet on a rising line and must cash out before it crashes. The game format combines fast-paced action with social elements, making it popular among younger gamers. According to SPRIBE, Aviator currently operates across more than 5,000 platforms and has tens of millions of active players monthly.
Harbhajan Singh’s Role in the Partnership
Now a member of India’s Parliament (Rajya Sabha), Harbhajan brings not only sports fame but also political visibility. His association with Aviator will reportedly involve social media engagement, video campaigns and public appearances, all focused on connecting with cricket audiences worldwide.
A Strategic Move in Global Gaming
The collaboration reflects SPRIBE’s efforts to grow in major international markets. While Aviator already has a strong user base in Europe and Latin America, cricket ambassadors are helping the brand engage with fans in South Asia, Africa, and the Middle East regions where cricket dominates popular culture.
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