Tennis stars are continuing to earn big, thanks to their success on the court and their major endorsement deals in 2024. Among these athletes, Coco Gauff stands out as the highest-paid female tennis player this year. She has surpassed $30 million in earnings, a remarkable achievement in the world of sports. Let’s look at the top 10 highest-paid female tennis players in 2024.
Here’s a breakdown of the top 10 highest-paid female tennis players in 2024:
| Rank | Player | Total Earnings | Winnings | Endorsements |
|---|---|---|---|---|
| 1 | Coco Gauff | $30.4M | $9.4M | $21M |
| 2 | Iga Swiatek | $21.4M | $8.55M | $13M |
| 3 | Qinwen Zheng | $20.6M | $5.6M | $15M |
| 4 | Aryna Sabalenka | $17.7M | $9.7M | $8M |
| 5 | Naomi Osaka | $15.9M | $870K | $15M |
| 6 | Emma Raducanu | $14.7M | $671K | $14M |
| 7 | Barbora Krejcikova | $14.5M | $4.77M | $9.73M |
| 8 | Jasmine Paolini | $10M | $6.5M | $3.5M |
| 9 | Jessica Pegula | $8.2M | $4.2M | $4M |
| 10 | Elena Rybakina | $7.9M | $3.9M | $4M |
1. Coco Gauff – $30.4M ($9.4M Winnings, $21M Endorsements)
Coco Gauff tops the list with total earnings of $30.4 million. This makes her the third woman ever to earn more than $30 million in a year, after Naomi Osaka and Serena Williams. Gauff won $4.8 million for her victory at the WTA Finals in Riyadh. Her other earnings come from deals with brands like New Balance, Head, Rolex, and Bose.
2. Iga Swiatek – $21.4M ($8.55M Winnings, $13M Endorsements)
Iga Swiatek, from Poland, ranks second with earnings of $21.4 million. She earned $8.55 million from winnings, including $5.68 million from the French Open and other tournaments like Indian Wells. Swiatek’s endorsements, including deals with brands like On, Lancome, and Lego, brought in $13 million.
3. Qinwen Zheng – $20.6M ($5.6M Winnings, $15M Endorsements)
Qinwen Zheng, at 22, earned $20.6 million in 2024. She became the first Asian player to win Olympic gold in singles and had an impressive showing at both the Australian Open and WTA Finals. Zheng’s endorsements with companies like Nike, Rolex, and Audi helped her reach this impressive figure.
4. Aryna Sabalenka – $17.7M ($9.7M Winnings, $8M Endorsements)
Aryna Sabalenka, the 2024 US Open champion, earned $17.7 million this year. She won $9.7 million from prize money, including victories at two Grand Slam titles. Her endorsements with brands like Wilson and Maestro Dobel Tequila added another $8 million to her total.
5. Naomi Osaka – $15.9M ($870K Winnings, $15M Endorsements)
Naomi Osaka made $15.9 million, though only $870K came from winnings. Osaka, who is returning after a break for pregnancy, earned $15 million from endorsement deals. Major brands like TAG Heuer, Louis Vuitton, and Nike helped her secure this amount.
6. Emma Raducanu – $14.7M ($671K Winnings, $14M Endorsements)
Emma Raducanu, the 2021 US Open champion, earned $14.7 million in 2024. After a difficult 2023, she returned to the WTA top 100 and earned $671K in winnings. Her lucrative endorsements with brands like Tiffany, Nike, and Porsche made up the bulk of her earnings.
7. Barbora Krejcikova – $14.5M ($4.77M Winnings, $9.73M Endorsements)
Barbora Krejcikova made $14.5 million, with $4.77 million coming from prize money. She won Wimbledon in 2024, which boosted her earnings. Krejcikova’s endorsements with Fila, Head, and other brands brought in another $9.73 million.
8. Jasmine Paolini – $10M ($6.5M Winnings, $3.5M Endorsements)
Jasmine Paolini had an outstanding 2024, earning $10 million. She reached the finals at both the French Open and Wimbledon, and her endorsements with brands like Wilson and Rolex added another $3.5 million.
9. Jessica Pegula – $8.2M ($4.2M Winnings, $4M Endorsements)
Jessica Pegula earned $8.2 million in 2024. She reached the US Open final and earned a significant payday of $1.8 million as the runner-up. With her endorsements, including deals with Adidas and Yonex, she earned another $4 million.
10. Elena Rybakina – $7.9M ($3.9M Winnings, $4M Endorsements)
Elena Rybakina earned $7.9 million, with $3.9 million from winnings. Although she struggled with injuries later in the season, Rybakina’s endorsement deals with brands like Red Bull and Yonex helped her secure $4 million in earnings.
These top players have shown their skill and dedication, both on the court and in building their brand through endorsements. The combination of talent and smart business decisions makes them the highest-paid female tennis players of 2024.
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