The monetization strategies used by Indian mobile game publishers show that a relatively small portion of their games are paid, and the majority of games rely on ads and In-App Purchases. The high usage of ads as a monetization strategy can be attributed to the large and growing mobile user base in India. In recent years, mobile advertising has become a crucial way for companies to reach their target audience and Indian mobile game publishers have been able to tap into this trend.
The high rate of In-App Purchases in Indian mobile games can be attributed to the growing trend of freemium games, where players can play the game for free but have the option to make purchases to enhance their gaming experience.
Some Facts regarding Monetization
The fact that only 2% of games by Indian publishers are paid is a lower figure compared to the overall paid mobile games, which stands at 4%. This could be due to the market demand in India, where people are more willing to try games for free and then decide whether to invest in them or not.
Monetization through Advertising
Indian publishers have found a way to capitalize on this trend, with a high percentage of their games including advertisements. 83% of games by Indian publishers include ads, which is a higher value compared to the worldwide average, where 72% of games have ads. With the rise of mobile gaming and its growing popularity, monetization strategies have become an integral part of the game development process. In India, 2% of the mobile games are paid, which is lower compared to the global average of 4%.
Monetization through In-App Purchases
On the other hand, Indian publishers have adopted In-App Billing as a monetization strategy, with 26% of the games using this method, which is higher than the global average of 20%. This shows that Indian publishers are trying to innovate and find new ways to monetize their games while still catering to their user base. In-app purchases have also been a popular monetization method for Indian mobile games. 26% of games by Indian publishers make use of In-App Payments to monetize, which is a higher value compared to the overall average of 20% of games.
In-app purchases provide a way for players to buy virtual goods, such as new levels, items, or in-game currency, within the game. This method has proven to be successful for many Indian publishers, as it not only provides an additional source of revenue, but also enhances the player’s experience. In-App Billing is a popular monetization strategy as it provides users with the option to purchase virtual goods or services within the app.
This method allows publishers to generate revenue without requiring users to pay upfront for the game. The Indian market’s higher adoption of In-App Billing indicates that Indian users are comfortable with this method of payment, and Indian publishers are leveraging this trend to generate revenue. These figures suggest that Indian mobile game publishers focus more on using in-app billing and ads as their main sources of revenue, rather than relying on paid games.
Indian mobile game publishers have found various methods to monetize their games, with a focus on advertisements and in-app purchases. The fact that a high percentage of their games include advertisements and in-app payments demonstrates the importance of monetizing mobile games for Indian publishers and their efforts to generate revenue from their products. The success of Indian publishers in this field could provide valuable insights for game publishers around the world on how to successfully monetize their games.
“Get more sports news, cricket news, and football updates, log on to sportsdigest.in. Follow us on Facebook or Twitter and Subscribe to our YouTube Channel.”
