Formula 1 is more than just speed, strategy, and skills; it’s a massive global stage for brands that want their logos seen by millions. But have you ever wondered how much it really costs a company to show off their logo on these super-fast F1 cars? Let’s see what it costs to be part of this exclusive club.
F1 Sponsorship: Not All Logos Are Equal
First of all, it’s important to know that not all logos (and locations) are created equal. The bigger and more visible the logo, the more money it costs, obviously. Formula 1 teams offer different sponsorship “tiers” based on logo size and placement:
Title Sponsor: This is the top level. Like “Oracle Red Bull Racing” or “Petronas Mercedes.” Your brand actually becomes part of the team’s name, and your logo is everywhere, on the F1 car’s side, the rear wing, the driver’s suit, and even in the official team title. Price? Don’t faint: this starts around $20 million per year and can go up to more than $100 million for the biggest teams.
Major/Primary Sponsor: Want a big logo on the side or front of F1 cars (but not in the team name)? This is for you. These deals usually cost $5 million to $20 million per year. You’ll see these logos on the nose, sidepod, or wings, which are visible in most car shots and race broadcasts.
Secondary/Minor Sponsor: These are smaller logos, maybe on the nose cone, mirrors, or near the cockpit. They are still visible, but mostly in close-ups or on social media. These start at around $1 million per year, going up to $5 million, depending on the team and the exact spot on the car.
Examples from the 2025 F1 Cars
Let’s put it in perspective:
1. The big Oracle logo on Red Bull’s sidepod? Around $60 million per year.
2. HP’s title sponsorship of Ferrari: About $90 million per year.
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3. A front wing logo on any car: Usually a minimum of $5 million per year.
4. Smaller sponsors, like a sticker on the mirror or nose, can start at $1-$2 million per year.
Why So Expensive?
Exposure, exposure, exposure! F1 is watched by more than a billion people worldwide across TV, the internet, and social media. That’s why brands are willing to invest millions because being on an F1 car is like a golden ticket to global attention. Plus, sponsors often also get VIP experiences, chances to meet drivers, and the right to use the team in ads and events.
What Do Brands Really Get?
- Unmatched global visibility for their logo.
- VIP hospitality at races for clients and staff.
- Marketing rights to use the team’s fame in their own promotions.
- Opportunities for digital content and fan engagement.
So, is it worth it? For many brands, especially those in tech, finance, energy, or luxury goods, the answer is yes, if you’ve got the budget.
Putting your logo on F1 cars is a big deal. It’s expensive, but you’re paying for the kind of attention and prestige that only Formula 1 delivers. Whether you go big (sidepod!) or start small (mirror sticker!), there’s a price tier for everyone if you’re ready to race with the world’s best.
Also Read: Did Cadillac Just Drop Their F1 2026 Driver Lineup? All Questions Answered
