The International Cricket Council (ICC) is set to enter the rapidly growing gaming industry by launching its first-ever mobile cricket game. This strategic decision is largely driven by the potential decline in future broadcast rights value.
Traditional revenue sources such as broadcasting rights have been a key factor for sports organizations; however, with the rise of digital platforms and changing consumer behaviors, the organization sees an opportunity to create a new and consistent revenue stream through gaming. This move follows the footsteps of FIFA, which had a successful three-decade partnership with EA Sports before launching their own independent game.
Earlier, cricket video games have struggled with licensing issues, leading to the discontinuation of EA Sports’ cricket series in 2007. Currently, the ICC holds media rights for players during the official tournaments, and it could be one of the biggest hurdles the organization will face as it demands negotiation with national boards and franchise leagues.
Despite these challenges, the ICC’s decision promises immense opportunities. Currently, the mobile gaming market, especially in South Asia, is experiencing massive growth. An official cricket game owned by the ICC could potentially break records in terms of revenue generation.
ICC In Talks For Launching Its Own Mobile Game
The ICC’s digital team is set to present its game development plans to the CEC during upcoming board meetings. Approval from full members on board is necessary before the project is finalized. If successful, this could mark the beginning of a new era of cricket in the digital world, where fans will engage with the sport not just through watching but also through playing.
Overall, the ICC’s decision to launch its own mobile cricket game is a bold step into the gaming industry. Driven by strategic necessity and market opportunity, the potential rewards could be record-breaking.
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