ICE Barcelona 2026: ICE Barcelona 2026 is just days away, taking place at Fira Barcelona Gran Via from 19 to 21 January. With more than 65,000 visitors, 600-plus global exhibitors, 300-plus regulators, 200-plus expert speakers, and the world’s most influential gaming brands attending, planning ahead can make a huge difference.
To help attendees save time and get the most out of the experience, the organisers have shared a set of practical and easy-to-follow tips designed to make navigating ICE smoother and more productive.
Print Your Badge Early and Skip the Lines at ICE Barcelona 2026
One of the biggest time savers is printing your badge at home. By logging in with your registration email and printing your pass in advance, you can avoid up to 30 minutes of waiting at registration and head straight into the exhibition halls.
Use the ICE App to Navigate the Venue
ICE Barcelona is a big event, and getting around efficiently matters. The ICE app includes an interactive floor plan that allows you to search for a destination and follow directions step by step, helping you move confidently across the venue.
Plan Your Networking in Advance
ICE Barcelona is built for business. Attendees are encouraged to check out the networking sessions available throughout the event and join exclusive experiences designed to connect industry professionals in meaningful ways.
Travel Smart with Exclusive Discounts
ICE attendees can enjoy discounted train fares with Renfe, Spain’s national railway company. In addition, a complimentary metro pass for all three show days is available courtesy of Travel Partner BetConstruct. These passes can be collected from the designated desk at the South Entrance.
Let Chip Handle Your Questions
Got a question “Just ask Chip” your AI Assistant. Chip is designed to make the ICE experience effortless, whether you need help building a personalised agenda or answers to event-related questions in real time.
Build Your Agenda Before You Arrive
The full agenda is now live and ready for exploration. Attendees can bookmark must-attend keynotes, plan conference schedules, save exhibitor showcases, and organise their time before the doors open.
Take a Virtual Tour First
A virtual tour of the venue is available to help attendees familiarise themselves with the layout before arriving. Spending a few minutes exploring the tour can save valuable time once on-site.
Start Networking Early
ICE encourages attendees to start networking even before the event begins. By following the event on LinkedIn, joining discussions through the ICE App, and attending Day Zero Networking Events at the Time Out Market, visitors can maximise meetings and connections from day one.
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