The second and last day of iGaming Germany 2025, which took place at the respected Leonardo Royal Hotel Frankfurt in Germany was dedicated to the changing landscape of affiliate marketing in the country. They gave a great chance to the leaders of their network to talk about changes in regulations and build new professional relationships.
Kicking Off With Key Insights of iGaming Germany 2025
The day began with a warm welcome from Jan Feuerhake, a lawyer at Taylor Wessing and the event’s chairperson. His opening remarks set the tone for a packed day of engaging talks and smart discussions.
The first panel, titled “Navigating New Compliance Landscapes,” focused on how affiliates can adjust to Germany’s changing gaming regulations. Martin Arendts led the panel, joined by Henrik Norsk Hoffmann, Thees Buschmann, and Jochen Biewer, who shared expert advice on adapting affiliate strategies to stay compliant in a shifting legal space.
Exploring New Platforms
Next came a fireside chat that felt both fresh and exciting. Johann Sigurdsson and André Root discussed how platforms like Telegram and Discord are becoming powerful tools for affiliates. They explained how these platforms can help attract and engage new audiences in a competitive iGaming market.
Responsible Gaming: More Than Just a Buzzword
Mid-morning brought a serious topic to the spotlight responsible gaming. In a panel led again by Jan Feuerhake, speakers Ben Liraz and Jochen Biewer talked about real ways affiliates can protect players and build trust in Europe’s gaming industry.
When AI Meets Human intellect
One of the highlights of the day was the discussion on blending AI tools with human creativity. André Root and Filip Janczak discussed in a lively discussion how AI can benefit marketers while also emphasizing the importance of human interaction in creating enduring, intimate relationships with players.
Breaking Down Germany’s New Rules
After a short networking break, experts returned to the stage for a panel on Germany’s new online gaming laws. Dr. Fabian Masurat moderated the discussion with top legal voices – Dr. Joerg Hofmann, Dr. Matthias Kirschenhofer, and Thees Buschmann- helping affiliates understand the new legal environment and how to move forward smartly.
Winning at SEO in a Changing World
Later in the day, the search engine optimization roundtable gave practical tips on a way to keep up with Google’s ever-evolving algorithm. SEO experts Izabela Janczak, Julia Logan, and Daniel Lux shared strategies that could assist affiliates to stay visible and rank excessively roundtable in search results.
A Powerful Ending: Learning from Finland
The day ended with a standout keynote from Mika Kuismanen, CEO of The Finnish trade association for online gambling. His talk, titled “From Worst to Best? Finland’s Pathmoved Far Out of Monopoly,” was both eye-opening and inspiring. Mika explained how Finland moved away from a gambling monopoly and what other countries could learn from their journey.
Wrapping Up with Cheers and Connections
As the event came to a close, Chairperson Jan Feuerhake returned to deliver heartfelt closing words. He reflected on all the valuable insights shared and the exciting path ahead for iGaming in Germany.
Christian Gruber, COO of MERKUR BETS, shared his thoughts:
“iGaming Germany was once again a great opportunity to discuss the important topics of the industry with industry leaders and to look for solutions.”
Johann Sigurdsson also added:
“I had a great time at iGaming Germany with some fantastic panels and more importantly – great networking opportunities – as part of the event. Lots of progress is being made in Germany, but there is a major need for a regulatory overhaul in Germany as more players migrate to unregulated gaming.”
Finally, attendees raised a toast on the Farewell drinks, sharing stories, laughter, and future plans. As glasses clinked and handshakes were exchanged, one element turned into clarity iGaming Germany 2025 wasn’t just any other convention it changed into a spark for new ideas, new connections, and a better future for the industry.
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