Unleashing Marketing Innovation At iGaming MarTech Amsterdam 2025

4 Min Read

Countdown Begins: iGaming MarTech Amsterdam 2025 Just One Month Away – In just one month, the very first iGaming MarTech Amsterdam will open its doors, bringing together marketing leaders who are shaping the future of iGaming. The event takes place 24–25 July at the Novotel Amsterdam City in the Netherlands.

What to Expect at iGaming MarTech Amsterdam 2025

This two-day gathering is all about cutting through the noise and focusing on what actually works in iGaming marketing – from SEO and MarTech tools to compliance strategies. Expect high-value sessions led by experienced professionals, plus a chance to connect with senior decision-makers who are driving change in the industry.

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Meet the Headline Speaker: Daniel Lux of Linxact

One of this year’s headline speakers is Daniel Lux, CEO and SEO Consultant at Linxact. Ahead of the event, he shared some useful insights on how SEO is helping iGaming brands grow – while staying compliant.

On building trust in regulated markets: “People should land on the real operator’s site when they search for a brand – not fakes. SEO can make sure your official pages show up first, block copycats, and protect your brand reputation.”

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On entering new markets:

Daniel recommends a few key tactics:

  • Make sure your content is thorough, uses proper structured data, includes legal disclaimers, and is easy for search engines to read – even if it uses lots of JavaScript.

  • Build authority through smart backlink strategies and use data from Linxact Lens to guide your approach.

  • Use traffic manipulation techniques to boost visibility.

On keeping up with Google’s AI changes:

Google is getting smarter, so we make our content clear and trustworthy. Guest articles, structured data, and expert updates help. After each algorithm update, we measure what changed and adjust quickly.”

Finally, Daniel highlighted why events like this are so valuable: “iGaming MarTech Amsterdam is where you meet the people behind successful marketing and compliance tools. It’s a great way to discover what works without wasting months testing it all yourself.”

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Meet the Industry Leaders Taking the Stage

Get ready to hear from an impressive lineup of speakers, including:

Daniel Lux, CEO & SEO Consultant, Linxact
Akili Polee, CEO, The Revenue Avenue
Alexis Wicén, CEO & Founder, Unibo
Andreas Ioannou, CEO, Everneed AI
Andrew Pearson, Managing Director, Intelligencia
Arie Ben-Ari, CEO & Founder, LionSun Holdings
Claudia Wegner, Legal & Compliance Advisor, Rechtsanwältin Wegner
Deborah Conte-Santoro, Head of Customer Experience Marketing, Swiss Casinos Holding AG
Dr. Andreas Huber, Attorney at Law, HUBER LAWFIRM
Francesco Postiglione, CEO, Casumo
Henk Wolff, Marketing & Strategic Director, iGaming Consultancy
Mark McGuinness, CMO, DevilFish Poker
Martin Calvert, Marketing Director, ICS-digital LLP
Viktoria Soltesz, Founder & CEO, PSP Angels
Silvy Argenziano, SEO Manager, LeoVegas Group
…and many more.

Don’t miss your chance to be part of this game-changing event!

Join us this July in Amsterdam and take your iGaming marketing strategy to the next level.

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