In this article, we’ll look at the top five Indian cricket players that have built brands that have changed lives and had a significant impact on the start-up community.
The idea of a classy player has altered with modern cricket. If the individual wants to be viewed favorably by the crowd, he must also have some fashion sense off the pitch. Along with showcasing their abilities on the pitch, athletes are expected to maintain a modicum of fashion sense. Famous cricketers have developed their lifestyle brands as a result of the same progression over time. When fans purchase clothing from the brand of their preferred cricketer, they begin to identify with that player. It has had a significant impact on people’s lives.
In this article, we’ll look at the top five Indian cricket players that have built brands that have changed lives and had a significant impact on the start-up community.
YouWeCan by Yuvraj Singh
Yuvraj Singh made a powerful and determined comeback in the open after overcoming the fatal illness. He launched his real sports and lifestyle company, YWC (YouWeCan), in 2017, with its sole location in Varanasi, Uttar Pradesh. The pricing range for the brand that marketed stylish athletic gear, including T-shirts, track pants and caps, was between Rs 699 and Rs 4999. Young people paid a lot of focus to the brand, and the name of the company itself promoted a powerfully inspirational message.
Seven by M.S Dhoni
MS Dhoni, a former renowned captain of India, is a co-owner and an endorser of the sportswear company Seven. The luxury lifestyle brand operates 7 of its own sites nationwide in addition to 300 distribution and multi-brand retailers. Additionally, it is accessible on all internet storefronts. Its largest store launched in Chennai in May 2018, and the company has ambitious ambitions to expand it significantly. Soon, it hopes to have 300 locations.
TrueBlue by Sachin Tendulkar
When it comes to having an aura of style that suits the preferences of the present generation, the God of Cricket is not far behind. Tendulkar and Arvind Fashions established a collaborative venture in 2016 to introduce the brand True Blue. Menswear clothes and accessories are available from True Blue in a premier collection. The brand is distinctive in that it combines authentic Indian textiles with Western colouring techniques to create a variation. The company currently operates 75 locations nationwide, including eight independent retailers.
Wrogn by Virat Kohli
The current Indian captain has established some key fashion standards for today’s youth. His on-field prowess has attracted plenty of notice, but so too has his off-field ability to carry clothes. He co-owns the highly successful “Wrogn” brand, which is popular with the younger generation. The brand, which sells stylish t-shirts and clothing, did well in 2019, earning a staggering Rs 500 crore.
Bhajji by Harbhajan Singh
Harbhajan Singh, the Indian team’s turban wearer, is also the owner of the Bhajji sports lifestyle company. Products under the Bhajji brand are available in about 200 Indian retailers. Even more, the cricketer opened a special shop in Toronto, Canada. Within five years of its debut, Bhajji has become a multi-crore international brand in the field of cricket wear, lifestyle, and apparel.
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-IANS
