In Noida, the Jharkhand State Cricket Association, which operates under the Board of Control for Cricket in India, has officially brought in SJ Uplift to build and run the upcoming Jharkhand T20 League. The partnership is set for seven years, with the inaugural season expected to feature six franchises. This can be a great initiative by the Jharkhand cricket association, which will help to create a great cricketing environment in North India.
SJ Uplift is managing the whole movement
SJ Uplift will take charge of the league’s overall operations and business strategy, managing everything from execution to long-term growth. Their responsibilities will include developing the franchise structure, securing sponsorships and media deals, and shaping the league’s identity as a strong cricketing brand. The company will also handle player auction systems, contracts, and ensure smooth and fair competition across seasons.
Aim to establish T20 league
Ajay Nath Shahdeo, President of the JSCA, expressed confidence in the move, stating that the association aims to establish a professionally managed T20 competition in Jharkhand. He highlighted that SJ Uplift’s experience with franchise-based leagues fits well with their goal of creating a stable and well-organised platform for the sport.
Founder explains the Vision
Sambhav Jain, Founder and Director of SJ Uplift, described the opportunity as a major milestone. He emphasized the focus on building a solid league structure backed by efficient planning, active franchise involvement, and a vision for long-term success.
SJ Uplift manages UP Kabaddi League
SJ Uplift has previously worked on several sporting projects across the country, including the Uttar Pradesh Kabaddi League. The company continues to concentrate on developing scalable regional leagues and strengthening India’s growing sports ecosystem.
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