In a bid to amplify football viewership in India, Sony Pictures Networks India’s Chief Revenue Officer, Rajesh Kaul, announced a strategic collaboration with Bollywood actor Kartik Aaryan. Appointed as the Brand Ambassador for football, Kartik Aaryan will play a pivotal role in promoting marquee football tournaments and leagues on Sony Sports Network.
The partnership covers an extensive array of football events, including UEFA EURO 2024, UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Nations League, Bundesliga, Emirates FA Cup, Durand Cup, and Roshn Saudi League.
Rajesh Kaul expressed delight in naming Kartik Aaryan as the Brand Ambassador, citing his status as a star on the silver screen and a passionate voice for football. The collaboration aims to establish deeper engagement with the ever-expanding football audience in India.
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“We aim to connect with the Indian youth and create a deeper engagement with our ever-growing football viewers through Kartik Aaryan for our diverse portfolio of football offerings,” stated Kaul.
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Kartik Aaryan, a devoted Real Madrid fan and football enthusiast, shared his excitement about the partnership. He expressed his privilege in promoting a sport close to his heart and conveyed his eagerness to witness the best footballing action, from UEFA EURO 2024 to the UEFA Champions League and beyond.
Sony Sports Network has launched the first film as part of the ‘Your Home of Football’ campaign featuring Kartik Aaryan. Additional films in the campaign will be released in the coming weeks, showcasing the network’s extensive football offerings and the actor’s deep affinity for the game.
Football enthusiasts can anticipate exclusive coverage of prestigious tournaments on Sony Sports Network, making it the go-to destination for UEFA Champions League, Bundesliga, Emirates FA Cup, Roshn Saudi League, and more.
-IANS
