The inaugural MotoGP Bharat 2023 event provided a thrilling glimpse into the future of motorcycles, courtesy of Ola Electric, India’s leading EV company. This electrifying showcase took place at the Buddh International Circuit (BIC) in Noida, delighting sports enthusiasts from across the nation.
A historic moment unfolded as Marco Bezzecchi, riding for the Mooney VR46 Racing Team, clinched victory in the inaugural Grand Prix of India, becoming the first MotoGP rider to do so. However, it was not just the racing that captivated the audience; the motorcycle portfolio on display stole the spotlight at the Fanzone. Ola Electric’s booth was a hub of activity, attracting motorsport enthusiasts from around the globe, all eager to catch a glimpse of what the future of motorcycles holds.
In a groundbreaking move, Ola scooters were replaced by traditional ICE (Internal Combustion Engine) two-wheelers for on-ground support activities, including marshal support. This decision aligned with MotoGP’s commitment to sustainable operations, as Ola provided the event organizers with a fleet of its revolutionary S1 scooters for use during the MotoGP.
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Anshul Khandelwal, the Chief Marketing Officer of Ola Electric, expressed his enthusiasm, stating, “The inaugural MotoGP Bharat will go down in history as a pivotal moment for Indian motorsport, and we are proud to have played a role in this monumental event. Our collaboration with BIC came at the perfect time, and we are thrilled by the immense interest our motorcycle portfolio garnered at the MotoGP Bharat. Our portfolio embodies the true essence of motorcycling and reimagines every aspect of it. At Ola, we are committed to taking locally developed innovations and products to the global stage, firmly establishing India on the global EV and motorcycle map.”
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Ola’s motorcycle portfolio, a testament to the company’s engineering and design prowess, includes four outstanding models: Diamondhead, Adventure, Cruiser, and Roadsters. These models showcase Ola Electric’s dedication to redefining the motorcycle experience.
With offerings spanning popular motorcycle categories, Ola has plans to expand its portfolio further within each of these categories to cater to consumer preferences across various form factors and price points. While the pre-reservation window is already open, these exciting motorcycles are set to hit the market by the end of 2024.
