Fresh off reclaiming his undisputed heavyweight crown, Ukrainian boxing icon Oleksandr Usyk is stepping outside the ring and onto the SBC Summit 2025 Super Stage. He’ll share his hard-earned lessons on performing under pressure and turning challenges into triumphs.
Attendees can catch Usyk’s keynote on Wednesday, 17 September at 11:30 in his session titled “The Heavyweight Playbook: Building Businesses That Perform When it Matters Most.”
Inspiring Stories from a Champion
Rasmus Sojmark, Founder and CEO of SBC, couldn’t hide his excitement:
“I couldn’t be more excited to welcome Oleksandr Usyk to SBC Summit. He’s not just one of the greatest boxers of our generation but a symbol of resilience, discipline, and what it means to perform when everything is on the line. Having him share his story with our audience is about inspiring all of us to push harder, aim higher, and believe in what’s possible.”
Usyk’s career highlights speak for themselves. He’s beaten Tyson Fury, Anthony Joshua, and Daniel Dubois, becoming the first two-time undisputed heavyweight champion since Muhammad Ali. Now, he’s ready to share how those same principles of grit and focus can help businesses thrive.
Business Meets Boxing
On stage, Usyk will be joined by Yevhen Krazhan (CSO, GR8 Tech) and Kyrylo Korobka (Executive Director, RTF). RTF (Ready to Fight) is the blockchain-powered platform Usyk co-founded to help fighters grow, monetize their talent, and connect with fans.
Yevhen Krazhan explained the excitement behind the collaboration:
“We are incredibly excited to bring Oleksandr Usyk, co-founder of our partner Ready to Fight, to SBC Summit. Our partnership with RTF is built on shared values of systematic excellence and performance under pressure, and on the Super Stage, we’ll explore how championship thinking translates directly to business success — delivering valuable insights for everyone hungry for that heavyweight drive. It’s going to be a powerful conversation, followed by exclusive activities with the champion at our stand, C350.”
Sojmark also highlighted why this session is special:
“RTF by Oleksandr Usyk and their partnership with GR8 Tech show just how powerful it can be when athletes and brands come together. This session is about finding the right ambassadors, people whose stories truly inspire. It will give delegates a real look at how those connections are built and what makes them work.”
More Than a Boxing Legend
Usyk’s story goes far beyond the ring. He won Olympic gold in 2012, became undisputed cruiserweight champion in 2018, and now rules as heavyweight king in the four-belt era. Outside of boxing, his sharp wit, playful dance moves, and charismatic personality have made him a fan favorite worldwide — and a proud symbol of unity for Ukraine.
From the Ring to the Pitch
Before arriving at SBC Summit, Usyk will make a special appearance at the Legends Charity Game in Lisbon, where he’ll welcome both the Portugal and World Legends teams onto the field. Usyk has even dabbled in football himself, briefly signing with Ukrainian club Polissya in 2023.
At the Summit, fans will also see him lead an exclusive walk to GR8 Tech’s booth (C350) in the Sports Betting & iGaming Zone. The booth will feature a signed gloves giveaway, interactive boxing activities, and appearances from industry ambassadors and influencers.
A Star-Studded Super Stage
Usyk’s keynote is part of a packed Super Stage lineup that blends sport, business, and inspiration. Stars from the Legends Charity Game, including Marek Hamšík, Giorgos Karagounis, Gaizka Mendieta, and Peter Schmeichel, will also join to discuss how football’s global reach can drive meaningful change and support important causes.
Adding to the big names, marketing visionaries Gary Vaynerchuk and Randi Zuckerberg will take the stage to share how AI and creative storytelling can help betting and gaming brands stand out, build communities, and create better products in an increasingly crowded world.
ALSO READ: SBC Summit Lisbon Set to Attract 30,000 Industry Leaders
