2025/26 Premier League Shirt Sponsors
The 2025/26 Premier League season marks a historic moment in football sponsorship. It will be the final campaign where gambling brands can appear on the front of Premier League shirts, following the league’s agreement to phase out such deals by 2026/27.
From established global companies like Emirates and Etihad to high-profile betting firms such as Stake and Betano, the sponsorship landscape this season reflects both financial ambition and an ongoing transition toward more ethical branding. Let’s take a detailed look at every club’s confirmed main shirt sponsor and the trends shaping the commercial side of English football.
Confirmed Premier League 2025/26 Main Shirt Sponsors
Below is a list of confirmed shirt sponsors for Premier League clubs in the 2025/26 season, along with key notes about each deal.
| Club | Main Shirt Sponsor | Type / Notes |
| Arsenal | Emirates | Long-term non-gambling airline sponsor continuing a global partnership. |
| Aston Villa | Betano | Sports betting company; this will be the final year before gambling logos are phased out. |
| Bournemouth | bj88 | Asian gambling brand; part of the group of clubs still under old deals. |
| Brentford | Hollywoodbets | Betting sponsor continuing from previous seasons. |
| Burnley | 96.com | Online casino and betting platform with a one-year contract. |
| Crystal Palace | NET88 | Gambling operator with a new multi-year front-of-shirt deal. |
| Everton | Stake.com | Betting sponsor with a high-value agreement that expires after this season. |
| Fulham | SBOTOP | Gambling sponsor continuing into its final year. |
| Liverpool | Standard Chartered | Banking and finance brand; one of the league’s most stable partnerships. |
| Manchester City | Etihad Airways | Airline sponsor; among the longest and most recognized partnerships in football. |
| Manchester United | Snapdragon (Qualcomm) | Technology company; represents a move toward non-gambling sponsors. |
| Nottingham Forest | Bally’s Corporation | US-based casino and entertainment brand; deal extends through 2025/26. |
| Sunderland | W88 | Online bookmaker sponsoring the newly promoted side. |
| West Ham United | BoyleSports | Betting company replacing Betway for the 2025/26 campaign. |
| Wolverhampton Wanderers | DEBET | Asian gambling firm with an active front-of-shirt agreement. |
| Chelsea | None | The only Premier League club without a main shirt sponsor as of October 2025. The club continues to negotiate a long-term commercial deal. |
Key Commercial Trends
1. The Final Year of Gambling Front-of-Shirt Sponsors
The Premier League has decided to end gambling-related sponsorships on the front of shirts starting from the 2026/27 season. This means the 2025/26 campaign will be the last where logos of betting firms dominate club jerseys. Teams such as Aston Villa, Everton, Fulham, and West Ham will need to secure alternative sponsors by next summer.
2. The Rise of Non-Gambling Sponsors
Clubs like Arsenal, Liverpool, Manchester City, and Manchester United are setting a trend by partnering with global non-gambling brands. These companies offer financial stability, international reach, and brand alignment with the clubs’ long-term image.
3. Chelsea’s Sponsorless Situation
Chelsea’s decision to start the season without a main shirt sponsor is both strategic and financial. The club is reportedly seeking a record-breaking deal worth over £60 million per season, emphasizing quality over quick fixes.
4. Regulatory & Ethical Shifts
The UK’s advertising regulations and public sentiment toward gambling have pushed football clubs toward responsible partnerships. The upcoming ban reflects a broader shift in the sport’s commercial ethics.
5. Global Expansion of Brand Partnerships
While gambling sponsors remain dominant, clubs are also forming international commercial partnerships with brands from Asia, the Middle East, and the United States. This global reach highlights how Premier League football continues to be a valuable marketing platform for multinational corporations.
What to Expect in 2026/27
Once the gambling sponsorship ban takes effect, clubs will compete to attract brands from new sectors such as technology, finance, renewable energy, and entertainment. This transition is expected to diversify the league’s commercial portfolio and reduce dependence on short-term betting money.
Big clubs are already preparing for this change by strengthening ties with non-gambling companies, while smaller clubs will likely pursue creative alternatives, such as local business partnerships or influencer-driven campaigns.
The 2025/26 Premier League season stands as a commercial crossroads for English football. With gambling sponsorships appearing for the last time and several clubs seeking new partners, the business of football shirts is about to change dramatically.
While brands like Emirates, Etihad, and Standard Chartered continue to represent global prestige, others will soon make way for more ethical, technology-focused, and globally inclusive sponsors. The coming year will not only reshape how clubs earn commercial revenue but also redefine the visual identity of the Premier League itself.
FAQs
1. Which Premier League club has no main shirt sponsor in 2025/26?
A. Chelsea are currently the only club without a confirmed front-of-shirt sponsor.
2. When will the gambling sponsorship ban take effect?
A. The ban will officially apply from the start of the 2026/27 Premier League season.
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3. Which clubs still have gambling sponsors this season?
A. Aston Villa, Bournemouth, Brentford, Burnley, Crystal Palace, Everton, Fulham, Nottingham Forest, Sunderland, West Ham, and Wolves all feature gambling logos in 2025/26.
4. Which clubs have non-gambling sponsors?
A. Arsenal, Liverpool, Manchester City, and Manchester United have long-term non-gambling sponsors.
5. What industries might replace gambling sponsors after the ban?
A. Technology, finance, airlines, automotive, and entertainment companies are expected to dominate future sponsorships.
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