SB22 Introduces Industry First Lucky22™, Dramatically Simplifying the Sports Betting Experience

DALLAS, Sept. 14, 2023 /PRNewswire/ — SB22 is proud to announce Lucky22™, a first-of-its-kind wager placement streamlining system that is fully integrated into its proprietary K22 self-service gaming kiosk. The patent-pending Lucky22™ button provides the player with a set of simple, tailored wagering offers, which can adjust the bet and amount wagered based on how much the player wants to win. Lucky22™ represents the industry’s first step towards “casino-fying” the retail and online sports betting experience, which up to this point remains overly complex and accessible to only the most seasoned of bettors.

SB22's Revolutionary Lucky22™ Button

Finally, placing a sports bet is as simple as sitting down at a slot machine and pressing a button, says Milosevic.

“Sports wagering has today evolved to the point where a player has dozens of sports, hundreds of games and thousands of markets under their fingertips. We recognized navigating this sea of options to make a selection may not be everyone’s cup of tea,” said Pavle Milosevic, PhD, formerly of Intel Corporation and SB22’s VP of Technology . “For the first time, we are offering a system which can be used by every type of sport bettors: from novice players learning how to place their first bets, to experienced veterans of the game looking for new offers and wagers.” 

“Finally, placing a sports bet is as simple as sitting down at a slot machine and pressing a button,” added Milosevic. “Until the sports betting experience is made fun and accessible to all players, it will continue to be a marginalized part of the larger gaming industry.”

As an integral part of SB22’s K22 ecosystem, the Lucky22™ button will be showcased at the upcoming G2E Global Gaming Expo. Visit SB22’s booth to experience it first-hand. Stop by and Dial A Win!

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