SBC Summit Tbilisi 2025 Promises Its Biggest and Best Edition Yet: SBC Summit Tbilisi is set to return to Georgia’s vibrant capital on October 15 and 16, 2025, and all signs point to this being its strongest edition to date. The summit will gather around 2,000 senior industry professionals and over 40 exhibitors at the luxurious Sheraton Grand Tbilisi Metechi Palace for two packed days of learning, networking, and discovery.
This year’s event, co-hosted with SMH Global, a Georgia-based company with deep roots in sports, media, and iGaming across Eurasia, continues to build on the success of previous editions. It’s more than just a conference; it’s a key meeting point for anyone serious about doing business in Eastern Europe and Central Asia.
A Gateway to High-Growth Markets
What makes SBC Summit Tbilisi truly unique is its strong focus on the region. Unlike one-size-fits-all European strategies, success in markets like Georgia, Kazakhstan, Romania, Bulgaria, Serbia, and Armenia demands deep local knowledge. The summit is all about helping companies navigate these markets effectively and forge strong local partnerships.
Rasmus Sojmark, CEO and Founder of SBC, summed it up well: “We created SBC Summit Tbilisi to give serious operators and suppliers a direct route into some of the most promising but underexplored markets in the industry. It’s a focused, high-value event built for businesses looking for real insight, strong local partnerships, and a better understanding of how to succeed in a region poised for huge growth.”
What to Expect: Insight, Access, and Opportunity
Over the course of two days, attendees will explore the latest trends, market insights, and business opportunities through a well-curated conference agenda. Expect honest conversations and practical guidance from respected industry voices, regional experts, and international strategists. Key topics will include licensing, taxation, regulation, and the cultural factors that influence business success in these diverse markets.
Beyond the talks, the exhibition floor will feature top regional and international suppliers, offering tools and solutions tailored to local needs. It’s a chance to meet potential partners face-to-face and see what’s shaping the future of the industry in this part of the world.
Georgia: A Natural Home for the Summit
As the summit enters its third year, its location in Georgia feels more strategic than ever. With its business-friendly policies, supportive regulatory environment, and ideal location between Europe and Asia, Georgia has become a natural hub for companies looking to expand, relocate, or outsource in the region.
Lasha Machavariani, Founder of SMH, expressed his pride in seeing the summit grow: “This is the third year of SBC Summit Tbilisi, and it’s been incredible to watch it grow stronger with each edition.
“Georgia has proven to be an ideal host, not just strategically, thanks to its business-friendly environment and location at the heart of Eurasia, but also culturally. There’s a natural sense of hospitality, openness, and energy here that makes the summit a truly unique experience for international delegates and local leaders alike.”
More Than Business: Building Real Connections
As with all SBC events, Tbilisi will offer more than just panels and booths. Both evenings will feature relaxed networking events where attendees can continue discussions and build stronger connections in a more casual setting.
And the audience? Expect a high-caliber mix of decision-makers from leading operators, local affiliates, suppliers, government bodies, and regulators. It’s designed to bring the right people together in the right place, making every conversation count.
Part of a Global Network
SBC Summit Tbilisi is part of SBC’s global event series, which includes well-known stops likeSBC Summit Rio, SBC Summit Americas, SBC Summit Malta, and the global-focused SBC Summit in Lisbon. What sets Tbilisi apart is its sharp regional focus. It’s tailored for those looking to make a real impact in Eastern Europe and Central Asia.
If you’re aiming to grow your presence in these markets, this summit is where the journey begins.
Registration for SBC Summit Tbilisi 2025 is now open. Don’t miss the opportunity to be part of one of the most exciting events in the industry calendar.
Get your ticket for SBC Summit Tbilisi 2025.
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