Day 2 of SiGMA AIBC Eurasia moved at a faster pace, with even more business energy. Day 2 was all about serious discussions, deeper insights, and closing real deal
s, as opposed to Day 1’s introductions and exploring opportunities. The exhibition floor was packed, the conference rooms were full, and the networking areas were always busy.
The message of the day was clear: the iGaming industry is rapidly expanding, and businesses are preparing for the next stage of global expansion.
Conference Sessions Focused on Market Growth
One of the main highlights of Day 2 was a thorough discussion of market expansion in Eurasia and emerging economies. Industry leaders discussed how regulations are shaping the future of online gaming. According to experts, companies must prioritise compliance, responsible gaming, and transparency in order to achieve long-term success.
There were also lively discussions about licencing frameworks and how governments are gradually establishing clearer rules for operators. This topic drew operators, legal advisors, and platform providers seeking to expand into new markets.
The general tone of these sessions was practical. Speakers shared their actual experiences, not just theories. They discussed issues such as payment restrictions, advertising limits, and player protection policies. Many attendees found these insights extremely valuable.
AI and Data Intelligence Took the Stage
On Day 2, artificial intelligence was once again a hot topic, but this time the focus shifted to real-world applications. Speakers discussed how AI tools can help gaming companies improve:
- Player retention
- Fraud detection
- Risk management
- Personalized marketing campaigns
Data intelligence was described as the backbone of modern iGaming. Companies that understand their user data can create better offers and safer platforms. Many experts agreed that smart data usage will decide which brands lead the market in the next five years.
Blockchain discussions also continued, especially around transparency and secure payment systems. Crypto gaming platforms attracted strong interest from affiliates and operators exploring new payment models.
Exhibition Floor Buzzing with Serious Business
The second day of the exhibition was busier than the first. Meetings, product demonstrations, and partnership discussions were all taking place at the booths. Companies were no longer just introducing themselves; they were negotiating agreements.
Payment providers and fintech companies remained among the most popular booths. Fast transactions, secure systems, and multi-currency support were key selling points. Many operators were looking for payment partners who could help them expand across borders.
Affiliate marketing platforms received a lot of attention. Performance marketing tools, tracking systems, and automation solutions were heavily discussed. It became clear that affiliate marketing remains one of the most powerful growth engines for iGaming businesses.
Performance Marketing and Monetisation Strategies
Day 2 sessions also centred on performance marketing strategies. Industry experts provided insights into how digital campaigns are becoming more advanced and data-driven.
Key topics included:
- Smart user acquisition
- Conversion rate optimisation
- Long-term player value
- Responsible advertising
Speakers emphasized that marketing in gaming is no longer about spending more money. It is about spending smarter. Companies that track user behavior carefully and improve engagement strategies are seeing better results.
Monetisation models were also discussed in detail. Subscription systems, loyalty programmes, gamification features, and in-game rewards are all helping operators improve player retention. These strategies are changing how gaming companies generate revenue.
Startup Innovation and Investor Interest
The startup zone remained active on Day 2. Several early-stage companies presented new ideas related to AI gaming tools, blockchain integration, and affiliate technology.
Investors showed strong interest in scalable tech solutions. Many startup founders had one-on-one meetings with potential partners and venture capital representatives. Events like SiGMA help young companies gain visibility and credibility in a competitive industry.
The presence of investors added another layer of seriousness to the event. It showed that funding and innovation are strongly connected within the iGaming ecosystem.
Networking Beyond the Stage
Day 2 also offered exclusive networking events and private meetings. These sessions allowed deeper conversations between operators, affiliates, ad-tech leaders, and payment providers.
Many long-term partnerships begin during these informal discussions. Business dinners and side events created a relaxed environment where leaders could exchange ideas openly.
The overall networking environment proved that SiGMA is more than just a conference. It is a place where business relationships are built and strengthened.
A Clear Sign of Industry Evolution
By the end of Day 2, it was clear that the iGaming industry is rapidly evolving. Technology, regulation, marketing, and payments are all changing simultaneously.
Companies that adapt fast will grow. Those who ignore innovation may fall behind.
SiGMA AIBC Eurasia Day 2 showed a mature and confident industry that is ready for its next stage of global expansion. The conversations were deeper, the partnerships stronger, and the vision clearer.
With one more day to go, expectations were high for even bigger announcements and final deals to close.
Also Read: Winter Olympics 2026 Milano Cortina: Updated Medal Tally
