SiGMA B2C Awards in Rome Combine Glamour, Art, and Giving Back: The legendary Cinecittà Studios in Rome set the stage for one of the most memorable nights of the SiGMA Central Europe Summit 2025. On November 4, the B2C Awards not only celebrated excellence in gaming but showcased the industry’s humanitarian spirit. With a powerful charity auction raising €73,800 for the SiGMA Foundation, the evening became a shining example of how business and benevolence can go hand in hand.
Beyond Celebration: A Purpose-Driven Evening
Under the soft glow of Cinecittà’s iconic lights, guests were treated to a night that blended luxury with meaning. Host and auctioneer Rick Goddard guided attendees through a thrilling series of bids, weaving stories of artistry and ambition with effortless charm. Every item sold carried a story — and every bid became a step toward real-world impact.
The event’s cinematic setting reminded attendees that storytelling, whether through film, art, or philanthropy, has the power to inspire collective action.
Funding the Future: SiGMA Foundation’s 2026 Global Projects
Proceeds from the auction will drive an array of international initiatives that focus on education, infrastructure, and empowerment.
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Ethiopia: New classrooms, water systems, and refurbished schools in Bonga and Jimma to create safer and more accessible learning environments.
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Uganda: Expansion of the Kasese school network to accommodate more children and reduce education gaps in the region.
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Peru: Restoration of Casa Betania Night Shelter and creation of a river patient dormitory facility in Iquitos.
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Guatemala: Expansion of the Clay Filters & Clean Stoves Project to deliver clean water and safe cooking solutions.
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Philippines: Upgrades to educational and community facilities including solar installations and feeding programmes in Bataan and Tondo.
These projects illustrate SiGMA’s mission to transform goodwill into sustainable progress, with every contribution leaving a tangible mark on communities worldwide.
Auction Highlights: Art with Purpose
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Life’s a Game – Angela Nikolau (€4,000, Punin Group)
An evocative visual metaphor for chance and ambition, where art meets risk and reward. -
Superhuman Messi Has Done It Again – Rudy Jun Aquino (€1,800, HubAffiliations)
A powerful homage to sporting genius, rendered in radiant gold and Argentine blue. -
Laugh Through the Chaos – Lena Maria Ludes (€55,000, Punin Group)
An emotional and layered masterpiece capturing the duality of madness and meaning. -
One Last Spin – Emre Tuna (€4,000, HubAffiliations)
A bold, apocalyptic commentary on fate and faith at the gaming table. -
Hermes – Natalya Gudovich (€7,000, Alea)
A mythic reflection on transformation and enlightenment through motion and matter. -
Neymar Jr. Signed Picture – Donated by The Power Plugin (€2,000, Punin Group)
A collector’s treasure celebrating the artistry and energy of one of football’s modern icons.
Giving with Heart, Leading with Vision
The B2C Awards night captured the true essence of the iGaming community – innovative, united, and compassionate. Between applause, laughter, and champagne toasts, attendees proved that leadership extends far beyond boardrooms and brands.
By merging art, recognition, and generosity, SiGMA once again demonstrated that the gaming industry’s greatest victories are measured not in profit, but in the positive change it inspires.
To learn more about the SiGMA Foundation’s global initiatives, visit the SiGMA website atsigma.world.
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