SiGMA´s biggest event yet: 27,000 turn out for SiGMA Europe 2024
Despite weather channels predicting a week of gloom for SiGMA Europe 2024, the sun came out just as doors opened, welcoming 27,000 delegates to the Mediterranean Maritime Hub. We couldn’t have planned it better ourselves.
SiGMA’s Malta Week was a huge success, celebrating its 10th anniversary. The event, held in Malta, attracted 27,000 attendees. It featured a massive exhibition space, insightful conferences, and exciting networking opportunities. The event also included special appearances by celebrities and athletes, as well as charity auctions and sporting competitions.
Here are some of the highlight moments from the SiGMA Europe 2024 Event:
Conferences: Exploring new frontiers in gaming
SiGMA Europe 2024 featured a diverse range of conferences discussing important topics like the impact of esports on betting and the regulatory situation in Brazil. Industry leaders shared valuable insights and practical advice on entering new markets and seizing emerging opportunities. Renowned speakers included Joe Pisano, Uri Poliavich, Alex Tomic, Vitali Matsukevich, and Charles Mizzi.
A series of highly attended workshops on the 11th offered an immersive learning experience ahead of the main event. The sessions were so popular that many attendees had to make do with standing room only. XGENIA, an AI-powered leader in game development, claimed victory in the SiGMA Europe Startup Pitch, while Silo Team, specialising in training and compliance, earned top honours as the AIBC Pitch winner.
SiGMA Poker Tour launches new locations for 2025
The first day of Malta Week kicked off with a press conference for the official launch of the SiGMA Poker Tour. Operations Manager, Ivonne Montealgre, announced the launch of two official tour locations for 2025 – Brazil and Malta. The first-ever edition of the Hendon Mob Latam Championships (THMC Latam) will take place during the Brazil leg of the tour.
SiGMA Awards: Recognising excellence in gaming
The first of two award ceremonies saw a spectacular turnout, welcoming just under 700 individuals from prestigious gaming and tech companies, with the gala evening also serving to officially kick off celebrations for our 10th anniversary. The night also acted as the perfect launchpad for a special announcement introducing our new destinations and dates for 2025: SiGMA Central Europe runs from the 23rd to 26th November in Milan and SiGMA Euro-Med, rebranding from SiGMA East Europe, moves to a September slot at the MMH in Malta.
Making an impact through charitable auctions
“Today we feel there is no SiGMA without the SiGMA Foundation,” remarked SiGMA Group founder Eman Pulis when thanking H.E the President of Malta following the on stage presentation of a donation to the MCCF on behalf of SiGMA. Since its launch in 2021, the SiGMA Foundation has gone from strength to strength, bringing its philanthropy to a number of global projects. Between 2023 and 2024, SiGMA raised just under a million Euros through its charity auctions. At this year’s B2B charitable auction, the highest bid item, “Bronze Lady” by Tommy Zegan, sold for €65,000 to SoftConstruct, a leading technology provider redefining the iGaming experience. The B2C auction, powered by VBET, saw “Ace Beyond Limits” by Veronika Bjurfjäll sell for €12,000 to Highbet, an established online sportsbook and casino operator.
Visits from government officials, sporting and diplomatic ambassadors
H.E the President of Malta, Myriam Spiteri Debono, the Hon Robert Abela, Prime Minister of Malta, Minister for the Economy, Enterprise and Strategic Projects, Hon. Silvio Schembri, government officials and international ambassadors, including a delegation from Ghana received an official tour on the second day of the event.
In her keynote, the President of Malta lauded SiGMA’s commitment to philanthropy and its global impact, stating, “SiGMA exemplifies Malta’s leadership in the gaming sector and its dedication to meaningful progress.”
Meanwhile, football legend Ronaldinho caused a stir, making an appearance as an ambassador for Betify, while Boomerang was represented by AC Milan icons Massimo Ambrosini and Serginho, who also made their presence felt at the company’s booth. UFC champ Alex Pereira attended as a representative for Spribe.
Sporting competitions, poker tournaments and an MMA fight night
The event started with exciting sports activities like a fun run, golf and poker tournaments, a football match, and a boat cruise, giving participants a chance to bond and promote health and wellness. These activities also created great opportunities for networking throughout the week.
The Centurion Fighting Championship brought thrilling MMA action to Malta, with intense fights that energized the crowd. Thiago Lima lived up to his team’s expectations and became the champion.
And That’s a Wrap
Next up, the SiGMA Eurasia summit, which is being held in Dubai from the 23rd to 25th of February. 2025 promises a full calendar line up, with events planned in Cape Town, South Africa, São Paulo, Brazil, Manila, Philippines, Valletta, Malta, Milan, Italy, and Colombo, Sri Lanka, solidifying SiGMA as the world’s undisputed heavyweight business in gaming.
ALSO READ: All Stars Set For WWE RAW On November 25, 2024: Big Matches And WarGames Build-Up
