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SiGMA South Asia 2025 Welcomes 2,500 Delegates To A Landmark Regional Debut

By
Unnati Madan
Unnati is a passionate cricket writer with a deep love and understanding of the game. As a female cricket writer, she brings a unique perspective to...
6 Min Read

SiGMA South Asia Makes Its Mark in Colombo: From 30 November to 02 December 2025, SiGMA South Asia made a strong first appearance in Colombo, Sri Lanka, welcoming 2,500 attendees from the global gaming, tech and affiliate world. Held at Cinnamon Life at City of Dreams, the summit marked a major moment for SiGMA Group as it stepped into the fast-growing South Asian market, known for its booming digital economy and evolving gaming landscape. With leaders, policymakers, affiliates and innovators all gathered in one place, the event highlighted Sri Lanka’s growing influence in the region and SiGMA’s commitment to building long-term partnerships in South Asia.

Pre-Conference: Arrivals, Awards and Support for Local Communities

The event kicked off on 30 November with Pre-Registration and a unique Explore Colombo by Jeep tour, giving guests an energetic introduction to the city’s culture, history and coastline. Excitement built throughout the day as attendees arrived for SiGMA’s first summit in Sri Lanka.

That evening, the SiGMA South Asia Awards took place inside the beautiful Cumulus Ballroom at Cinnamon Life. The room was transformed into an elegant celebration of South Asian culture, complete with live saxophone music and traditional Sri Lankan dances by Dark Shine Dancers. The ceremony honoured outstanding contributors in the industry, making it a night of recognition, celebration and connection.

SiGMA South Asia 2025 Welcomes 2,500 Delegates To A Landmark Regional Debut

One of the most impactful moments came during the charity auction. Through the SiGMA Foundation, funds were raised for communities affected by severe flooding caused by Cyclone Ditwa. All proceeds went directly toward emergency relief, supporting organisations on the ground and demonstrating SiGMA’s dedication to giving back wherever it goes.

This year’s winners included major names such as Spribe, PG Soft, Softswiss, 1xBet, BetConstruct and Melbet Affiliates. The Hall of Game awards also recognised individuals shaping the future of the gaming world. The South Asia Hall of Game honourees included, Lawrence Ho, Chairman & CEO, Melco Resorts & Entertainment and Melco International Development and Tony Macmillan, General Manager of Gaming & Operations, Bally’s Casino Entertainment Ltd.

Day One: Expo Begins, Ribbon Cutting and a Major Regulatory Milestone

The first official day of the conference began with an important milestone for Sri Lanka. The Sri Lankan government launched its new Gambling Regulatory Authority (GRA), which officially started operations on the same day. The GRA will oversee all gambling activities across the country, marking a new era for regulation and growth.

Another highlight was Malta Day, held in recognition of Malta’s upcoming Republic Day celebrations. The session was hosted by Eman Pulis and H.E. Reuben Gauci, Maltese High Commissioner to Sri Lanka, Bangladesh & Ambassador to Nepal. Guests enjoyed VIP welcome drinks followed by a diplomatic reception in The Studio.

SiGMA South Asia 2025 Welcomes 2,500 Delegates To A Landmark Regional Debut

Later, attendees joined a guided tour led by Eman Pulis along with SIGMA’s Emily Micallef, CEO and Clive Terribile, CFO. During the tour, speeches reflected on Malta’s role as a global gaming leader and the growing relationship between Malta and South Asia.

The evening continued with networking events, including an executive reception at Pool and Bar 09 on floor 9, powered by Wicked Games, WikiBet and Quantum Gaming. Relaxed conversations, live violinists and traditional dancers created the perfect setting for new partnerships and collaboration.

A Celebration to Close the Summit

The final celebration took place at the Pool and Bar on Level 9, turning the space into an open-air party overlooking Colombo’s skyline. After a packed week of meetings, talks and exhibitions, attendees enjoyed a night of music and connection. Live musicians opened the evening before DJ Trevv D and DJ Shane took over with high-energy sets, keeping guests dancing late into the night. People gathered by the pool, at the bar and across the lounge areas, celebrating new ideas, friendships and the success of SiGMA South Asia.

SiGMA South Asia 2025 Welcomes 2,500 Delegates To A Landmark Regional Debut

Looking Ahead to 2026

With 2,500 delegates, a packed agenda and landmark achievements like the launch of the Gambling Regulatory Authority, SiGMA South Asia 2025 ended as a milestone event. It marked a powerful new chapter in SiGMA’s global journey and highlighted the enormous potential of South Asia’s digital and gaming landscape.

As the year comes to a close, SiGMA celebrates an incredible debut in Sri Lanka and a strong finish to its 2025 world event schedule. The momentum is only growing. The future looks even bigger.

Stay tuned for upcoming announcements as SiGMA gears up for another year of global events, innovation and collaboration.

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Unnati is a passionate cricket writer with a deep love and understanding of the game. As a female cricket writer, she brings a unique perspective to the sport, having had to overcome various challenges to pursue her passion for cricket. Growing up, Unnati developed a love for cricket by watching matches with her family. She was always fascinated by the way the game was played, and would often spend hours reading about cricket, analyzing matches, and learning more about the sport. However, as a female in a male-dominated industry, she faced numerous obstacles to pursue her passion for cricket writing. Despite this, Unnati persevered and became an accomplished writer in the field. Unnati’s writing style is engaging and insightful, with a keen eye for detail and a deep understanding of the nuances of the game. Her articles are known for their depth of analysis, and she is often sought after for her strong opinions on the sport. Unnati has a unique ability to break down complex ideas and make them accessible to a wide audience, which has helped her build a large following of readers.