KRAFTON India has officially announced Indian cricketer Yashasvi Jaiswal as the new brand ambassador for the Real Cricket mobile game series. The partnership brings together one of India’s rising cricket stars with a popular cricket gaming franchise that has built a strong fan base over the years. To celebrate the announcement, the company also released a cinematic promotional film focused on the quiet tension before the first ball in cricket.
The campaign aims to show how focus, preparation and mental strength play an important role both in real cricket and in competitive cricket gaming.
Campaign Focuses On Preparation And Competitive Mindset
The newly launched promotional film highlights the emotional side of cricket. It shows the calm moment before action begins, which every cricketer understands well. The idea is to connect that feeling with mobile cricket gaming, where players also prepare, plan and compete.
The message behind the campaign is simple. Whether someone is on the field or playing on a mobile device, success comes from discipline, patience and strategy.
Yashasvi Jaiswal Featured Inside The Game
The collaboration goes beyond normal branding. Players will now see Yashasvi Jaiswal featured directly inside the Real Cricket game. His presence appears on the home screen, including popular match modes and special passes within the game.
Fans also get the chance to play with him in team lineups, especially in franchise cricket setups. This makes the experience more realistic and helps fans connect more closely with the sport through gaming.
What Yashasvi Jaiswal Said About The Partnership
Yashasvi Jaiswal said, “The preparation happens long before the first ball is bowled. Real Cricket captures that intensity – the focus, the strategy, the pressure of every decision. It’s a platform that lets fans step into that mindset, and I’m proud to be part of a franchise that takes the sport as seriously as we do on the field.”
Anuj Sahani, Head – KRAFTON India Gaming Incubator & Director, Publishing, KRAFTON India, said: “Yashasvi represents everything Real Cricket stands for – discipline, preparation, and performance under pressure. His journey mirrors the ethos we’ve built into the game: that success in cricket, whether on the field or on the screen, comes from understanding the sport deeply and respecting the craft. As we scale Real Cricket from a beloved homegrown franchise into a mainstream cricket platform, we needed an ambassador who embodies authenticity and resonates with the generation that plays as much as they watch. Yashasvi is that connection – a young, relatable cricketer whose mindset aligns perfectly with how millions of Indians now experience their favourite sport: interactively, strategically, and with genuine competitive intent.”
KRAFTON India’s Vision For Real Cricket
According to company leadership, the choice of ambassador reflects the values of the Real Cricket brand. Discipline, performance and understanding the sport deeply are key themes the game tries to represent.
The company also aims to expand Real Cricket from a well known Indian gaming title into a larger cricket gaming platform. Having a young and active cricketer as ambassador helps connect with modern players who both watch and play cricket digitally.
Growing Interest In Cricket Gaming
Cricket fans in India are no longer limited to watching matches. Many now enjoy experiencing the sport through mobile simulations. This shift has made cricket gaming more popular, especially among younger audiences.
Games like Real Cricket allow fans to take control, build strategies and experience match pressure themselves. This interactive style of fandom is growing steadily.
Why This Partnership Matters
The timing of this announcement comes when cricket engagement in India is very high across stadiums, television and digital platforms. Bringing a real player into the gaming world helps strengthen that connection.
It also shows how sports and gaming industries are working together more closely than before.
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