The global iGaming community is gearing up for an exciting new chapter: iGB L!VE is moving to London in 2025! After years of being held in Amsterdam, this popular event is heading to one of the world’s most dynamic cities for a week packed with connection, creativity, and celebration.
Why London Is the Perfect New Home for iGB L!VE
There’s no better place than London to host a global gathering like this. Known for its diversity, business-friendly atmosphere, and top-tier infrastructure, the city is a natural fit for iGB L!VE’s growing international ambitions. The event will now take place at ExCeL London, a major venue easily accessible from Europe, Asia, and the Americas.
With more than 15,000 professionals expected, this year’s iGB L!VE is set to break all previous attendance records. The week is being branded as London iGaming Week, and it’s shaping up to be the most impactful edition yet.
What’s New and Not to Miss at iGB L!VE
iGB L!VE 2025 isn’t about business as usual. It’s about what’s next-and how the industry can shape it. This year’s programming is loaded with creative formats and bold ideas:
iGB Introducing – Discover emerging talent and the next big players in the space
Pulse @iGB L!VE – Stay ahead of trends with live talks and data-driven insights
Sustainable Gaming Zone – Dive into how iGaming is evolving responsibly
Expect big conversations around AI in compliance, regulatory shifts, sports betting innovation, and mental well-being in the workplace.
Time to Celebrate: Awards, Drinks & Ice Parties
There’s more to the week than panels and pitches. iGB L!VE is also a place to celebrate and connect:
Affiliate Awards (July 3) – Recognizing outstanding work in over 20 categories
Welcome Drinks in Canary Wharf – Kick off the week with some skyline views
Legends by Fire and ICE – A signature social event you don’t want to miss
Yes, There Will Be Tattoos (Really!)
Looking for a unique way to remember the event? Attendees can actually get a real tattoo right on the show floor, done by a professional tattoo artist. It’s a fun, bold way to commemorate your iGB L!VE experience—and definitely a conversation starter!
If you want to get inked at the event? Register here
Game On: The LMG Futbol Experience Hits the UK
Also new this year: the LMG Futbol Experience is coming to the UK. After successful runs in cities like São Paulo and Buenos Aires, this 6-a-side tournament offers a mix of serious gameplay and top-tier networking.
Venue: Ballerz – Bluewater Event Space
Date: 4 July | 1PM–10PM
Tickets: Available now
A Full Week of Activities at iGB L!VE
Running from 1-4 July, London iGaming Week is more than just a trade show—it’s a full-on industry experience. Here’s a snapshot of what’s on the calendar:
Welcome Drinks in Canary Wharf
EGR B2B Awards
Legends by Fire and ICE party
Technology in Gaming (July 1)
Affiliate & Operator Mixer
Start-Up Accelerator
iGB Affiliate Awards (July 3)
LMG Futbol Tournament (July 4)
Sessions to Watch Out For
Get ready for powerful talks and panel discussions covering:
The UK’s evolving gaming regulations
Cutting-edge sports betting tools
AI’s role in compliance and affordability checks
Marketing strategies in a shifting digital world
Mental health and culture in the workplace
Live startup pitches at Pitch iGB
Full agenda details can be found on the official iGB L!VE website.
Tell the World You’re Going: Share Your Attendance
If you’re attending, don’t just show up-show off! The organizers have made it easy for you to promote your presence with ready-to-use social media graphics.
Pick a design you like
Share it on LinkedIn, Twitter, or wherever your network is!
The Biggest iGB L!VE Yet
Covering over 22,000 square meters, the event will turn ExCeL London into a buzzing hub of ideas and innovation. Whether you’re an affiliate, operator, tech developer, or startup founder, this is where the future of iGaming comes alive.
Event Dates: 2–3 July 2025
Location: ExCeL London
Register now: https://www.igblive.com
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