SBC has revealed the very first shortlist for the brand-new Affiliate Leaders Awards 2025, a fresh ceremony designed to celebrate the companies shaping the next era of affiliate marketing. And here’s the exciting part: this time, it’s the public who gets to decide the winners, with voting now open online. The champions will take the stage in Lisbon this September.
Public Voting Opens for Inaugural Affiliate Leaders Awards 2025
The event will bring together 600 industry leaders at Lisbon’s MEO Arena, just a short walk from the main venue, Feira Internacional de Lisboa, on Wednesday, 17 September. It’s set to be a night of celebration, honouring the standout companies across 22 hotly contested categories, and of course, crowning the winners.
While an independent panel of experts selected the shortlist, the final call is up to the public. You can now vote for the companies you think deserve the spotlight.
Rasmus Sojmark, CEO and Founder of SBC, shared: “Last year’s launch of the Affiliate Leaders Summit was a huge step forward for us, but this year we wanted to go even further and recognise the vital role that affiliates, operator programmes, and the suppliers that power them play in the industry’s growth by giving them their very own ceremony.
By putting the final decision in the public’s hands, we’re able to honour the companies that truly resonate with the community and celebrate the ones people genuinely believe in.”
Leading the pack with seven nominations each are BetAffiliation and Hub Affiliations, scoring nods in both company-wide and individual categories. Close behind are Boomerang Partners with six nominations, while Game Lounge and Gentoo Media each landed five, a clear sign of their strong presence in the industry.
BetAffiliation and Hub Affiliations will be going head-to-head for Best Affiliate Network and Affiliate Campaign of the Year, facing tough competition from KR3W and Gentoo Media.
In the Sports Affiliate of the Year category, some of the most recognisable names are in the running, including Better Collective, Catena Media, Oddschecker, and Flashscore Network.
For Affiliate Traffic Source of the Year, BetAffiliation adds another nomination, joined by Clever Advertising and Oddschecker.
Workplace culture also gets its moment with Affiliate Employer of the Year, where BetAffiliation, Hub Affiliations, Clever Advertising, and Game Lounge have all been recognised for creating positive work environments.
On the casino side, Catena Media, Game Lounge Ltd, Casino Guru, and Betting Hero are all competing for Casino Affiliate of the Year.
In the operator-focused categories, bet365 Partners is aiming for its third straight win in Best Affiliate Programme (Operator) after back-to-back victories at the SBC Awards. This year, they’re up against Betsson Group Affiliates, Boomerang Partners, and Kaizen Gaming. The Affiliate Programme of the Year – Large category will also see big names competing, including 1w, BetMGM, Betsson Group Affiliates, and PIN-UP Partners.
Tech providers powering affiliate growth are also in the spotlight, with Aff.Tech, ReferOn, and others up for both Affiliate Management Platform of the Year and Affiliate Technology of the Year.
Other awards on the night include Casino Title of the Year and Marketing Agency of the Year, rounding out a full celebration of affiliate marketing excellence.
Individual achievements will not go unnoticed either, with categories like Affiliate Leader of the Year, Affiliate Content Manager of the Year, and Affiliate Account/Community Manager of the Year shining a light on the people who make a big difference behind the scenes.
Voting is officially open, and industry professionals are encouraged to cast their votes across all 22 categories. You can make your picks.
The full shortlist is available to view on the Affiliate Leaders Awards website.
Note: A separate ticket is required to attend the ceremony.
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