Microsoft has recently made an announcement regarding the ‘set in motion’ of a webpage. This section’s main purpose is to explain the attainment of Activision Blizzard, and how it will be helpful to all, most importantly to all the gamers. Around three billion people actively playing games today, gaming is considered to be the largest and fastest-growing form of entertainment at present. According to reports, the page is also said to include quotes from Microsoft Gaming CEO Phil Spencer and Vice Chair and President Brad Smith. Moreover, it is said to showcase information in detail regarding the market and revenue in gaming sector.
As it has been claimed by Microsoft that Activision Blizzard is going to provide access to gamers to “more games on more devices including Xbox, PlayStation, phones, and online.” It will be providing with more options, concerning the purchase of games as well the subscriptions.
According to reports, Microsoft will be acquiring Activision Blizzard for $95.00 per share, in an all-cash transaction valued at $68.7 billion, inclusive of Activision Blizzard’s net cash. And, as the transaction closes, Microsoft is said to be the world’s third-largest gaming company by revenue, along with Tencent and Sony. Moreover, Bobby Kotick will be taking forward as the CEO of Activision Blizzard, also he as well his team will be focusing on driving efforts to strengthen the company’s culture and maintain the revenue growth.
Also, the chairman and CEO of Microsoft Satya Nadella said, “We’re investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive and accessible to all.” However, this launch has been reviewed by the UK’s Competition and Markets Authority (CMA), as there were concerns raised by the British regulator with this new launch. Also, there are chances of coming up with a verdict by the European Commission on this in the upcoming month. Moreover, there are several reports regarding this launch. This launch can be beneficial for Microsoft in order to take over the lead of various renowned gaming franchises, which includes the Candy Crush, World of Warcraft and many more.
