Niantic, a mobile game developer, brought 713.46 million dollars in IAP revenue in 2022. Harry Potter: Wizards Unite and the Pokémon GO mobile AR sensation are two of Niantic’s most well-known mobile game releases. It is impossible to overstate Pokémon GO‘s effect on Niantic’s business; in-app sales for 2015 totalled a comparatively meagre 840 thousand US dollars.
The world’s top provider of augmented reality (AR) technology, Niantic inspires imaginative and captivating adventures in the real world. Our products promote active living, meaningful social engagement, and outdoor exploration. We were founded at Google in 2010 and went independent in 2014 with the support of a solid investor group that included Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current games include the ground-breaking global-control game Ingress, and the all-time top augmented reality game Pokémon GO. We’re working on our third book, Harry Potter: Wizards Unite. An employer with a commitment to diversity and equal opportunity is Niantic.
We do not discriminate based on age, protected veteran status, race, religion, colour, national origin, sex (including pregnancy, delivery, or related medical conditions), sexual orientation, gender, gender identity, gender expression, or transgender status. genetic data, a person’s disability status, or any other legally protected traits. According to appropriate federal, state, and local law, we also take competent individuals with criminal backgrounds into consideration. We respect intellectual vigour and a passion for solving problems. We’re a hardworking, enjoyable, and fascinating group! We now have expanding offices in Hamburg, Tokyo, Sunnyvale, Los Angeles and San Francisco.
$53 million was the total revenue from Niantic‘s mobile apps in December 2022, $28 million from iOS apps and $26 million from Android apps. Niantic’s total mobile app downloads were 4 million, including 1 million for iOS and 2 million for Android. Twenty-eight apps, including 12 for iOS and 16 for Android, are available from Niantic. Pokémon GO was the most downloaded app, with the highest monthly revenue last month.
All-Time Global IAP Revenue for Pokémon GO from 2016 to 2022
The global revenue from Pokémon GO in-app purchases topped 703.74 million USD in 2022. In 2020, when the COVID-19 epidemic was at its height, the AR game saw its highest revenue.
A Worldwide Craze, Pokémon Go
In 2016, Pokémon Go swept the globe. The mobile app garnered more than ten million downloads within a week of its release on July 19, demonstrating the significant buzz around the debut of Nintendo’s first foray into mobile gaming. With the help of a smartphone, players of the location-based augmented reality (AR) game collect, train, and virtual battle animals (Pokémon) in actual places. Although the initial Pokémon frenzy has gradually subsided, the game still has millions of active users worldwide, with the Asia-Pacific area being the most active market.
To catch them all, Player Spending Rises
With a lifetime IAP income of over four billion dollars, Pokémon Go is one of the most popular free-to-play (FTP) video game franchises worldwide. The game uses a freemium business model that allows in-app purchases even if downloading and using the app are free. Users can purchase more Pokéballs or other in-game things to level up and improve their chances of succeeding as a virtual Pokémon trainer. Developer Niantic keeps adding new features and characters to the game, such as the well-known franchise adversaries Team Rocket, to keep players interested and engaged.
With a lifetime IAP income of over four billion dollars, Pokémon Go is one of the most popular free-to-play (FTP) video game franchises worldwide. Three fundamental principles—exploration, physical activity, and genuine human interaction—formed the foundation of Niantic’s mission statement.
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