The Google Play Store reported gross revenues from mobile games of 7.4 billion US dollars in the third quarter of 2022, which was essentially flat from the second quarter. With 11.9 billion US dollars in revenue during the most recent measured quarter, the Apple App Store generated the highest portion of consumer spending on mobile games.
Consumer expenditure worldwide declined in Q1 2022 as a result of the pandemic’s favourable effects on the mobile gaming industry. Despite declining 6% year over year, global revenue in Q1 nevertheless exceeded $21 billion. The price of living in the United States is increasing, which could have an impact on Google Play game sales. The App Store saw no change in customer spending, whereas Google Play had a 22 per cent year-over-year fall in sales.
Despite being the second-biggest market in the world and the largest market in Asia, Japan saw its sales slip by double digits in the first quarter of 2022, falling by 18 per cent year over year. Turkey has evolved over the past few years into the Silicon Valley of the mobile gaming sector. In 2020, Zynga paid $1.8 billion to acquire Peak Games, an Istanbul-based Turkish business. Royal Match, a puzzle game that made it into the top 10 grossing games in the US, is published by Dream Games, another local business. Not only is Turkey a centre for the creation of mobile games, but it also boasts Europe’s fastest market expansion rate. During Q1 2022, revenue decreased for the top five game genres. Strategy experienced the least pronounced decline of them all, managing to maintain quarterly gross revenue levels of at least $4 billion till Q4 2020.
The Fortnite-popularized Season Pass monetization model has been incorporated into the Shooter ecosystem as well as a wider range of genres. Season Pass mechanics can be used as a way to commercialise genres that ordinarily wouldn’t have a complete progression system. Its success demonstrates that monetization mechanics are transferable to many gaming genres.
How do mobile gaming revenues rise?
- Boost User Engagement and Revenue with Your Game App
- daily offers to keep players interested.
- Utilize Hot-Hour Deals to keep customers.
- User behaviour can be used to target your offers.
- Increase Your Revenue While Re-Engaging Inactive Players.
- Start by confirming accurate tracking.
Important revenue figures for mobile games:
- In 2021, mobile games on both platforms brought in $89.6 billion.
- Of total revenue, $52.3 billion was earned by iOS, and $37.3 billion was produced by Google Play.
- In 2021, 34% of all consumer expenditure in China was made up of mobile gaming purchases.
- RPG was the highest-grossing game genre, followed by Strategy and Puzzle, and 51% of all game income came from mobile, which is more than from PC and consoles altogether.
How much of the gaming market is mobile? 45% of all video game income worldwide in 2022 came from mobile gaming. The popularity of mobile gaming is still expanding significantly worldwide. By 2023, the market for mobile games is expected to generate revenues of over $100 billion.
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